Jim Thorpe was known as one of the greatest Melinda @Berkeley Advertising

Question 5 / 200: Jim Thorpe was known as one of the greatest athletes of the 20th century. He played professional baseball and football, and he won several Olympic gold medals. Why would a small town in Pennsylvania change its name (they actually purchased the rights to use it!) to Jim Thorpe, PA?

A Because they wanted to honor Mr. Thorpe's memory

B Because it is a good strategy to name a location after a famous athlete

C Because the strategy of branding places has proven to be effective and has shown to produce
positive results in generating awareness and increasing business in that locale

D Because many sports are popular in the town

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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