Coach sells ladies handbags wallets and Melinda Salzer @Berkeley

Question 4 / 200: Coach sells ladies handbags, wallets, and other accessories. These products are expensive and well-made. When Coach advertises its products as luxurious, sophisticated, and elegant, which characteristic of a branding strategy is the company using?

A Personality

B Accountability

C Consistency

D Differentiation

E Brand equity

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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