Data is the key to knowing the customer Melinda Salzer @Berkeley

Question 200 / 200: "Data is the key to knowing the customer" as noted in your Launch! textbook. Which two dimensions must be determined before any type of research can be conducted?

A Quantitative data and qualitative data

B Source of the data and type of data

C Primary data and secondary data

D Source of the data and quantitative data

E Type of data and primary data

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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