Many companies plan a branding strategy Melinda Salzer @Berkeley

Question 6 / 200: Many companies plan a branding strategy that will create a "barrier to entry." What benefit does this provide for your brand?

A Other companies cannot launch a similar item in your product category.

B Your product has such a strong image that new entries in the marketplace will find it difficult
to take your customers away from you.

C New companies cannot gain market share.

D You are able to steal customers away from your competition.

E All of the above

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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