What is the importance of a value proposit Melinda Salzer @Berkeley

Question 8 / 200: What is the importance of a value proposition?

A It shows that your brand is on par with other products in your product category.

B A value proposition is not a necessary marketing tool.

C It demonstrates your product's benefits relative to the competition.

D It showcases your product's price point.

E It reports on your product's annual sales levels.

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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