Key Responsibility:
Brand•
Head up the brand wholesale channels of distribution driving brand Growth and Profitability •
Maximize sales and profitability of brand stores in line with Company targets.•
Control costs within budgetary guidelines for the brand stores.•
Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.•
Review feedback from territories on Brand acceptance and customer expectations.•
Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory.•
Inspirationally lead the development of the Wholesale team to meet or exceed commercial goals and KPIs and build Brand equity•
Identify and communicate Market needs and best practices to the MD, GM and Leadership team•
P&L head for group wholesale business
Financial
•
Work with the management team to build and support delivery of Annual & Longer-Term Business Plan•
Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.•
Design the merchandise plan (pricing, promotion, assortment etc.) with the brand team for timely availability of stocks at the stores.•
Determine buying requirements for wholesale channels and formulate buying plan and budget.•
Conduct product selection in coordination with the host brand requirements •
Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) with the senior merchandiser.•
Strategic development, management and growth of business within MENA•
Construct, implement, monitor, and control the sales budget across brands by channel•
Ensure tighter controls on business processes in wholesale orders and accounts receivables
Deliverables
Meet and exceed agreed KPI targets for net sales and profitability•
Lead by example and with integrity in driving a high employee engagement and high-performance culture•
Drive improvement of relevant and specific processes in close cooperation with support functions•
Represent the Wholesale accounts and categories internally as an ambassador with all functions and vice versa•
Maintain strong relationship with the partners to develop the business to a higher level of growth achieving yearly targets and deliverables•
Achieve full and on-time order conversion while assuring retail introduction dates are met•
Conduct regular market visits across the GCC to ensure compliance and continuous improvement
Business Growth
Influence and drive high level of cross functional collaboration with support teams•
Develop accurate sales forecasts based on market insights and customer inputs•
Ensure profitability by setting clear targets and action points; analysis of risks & new business opportunities with all partners•
Drive quality growth by ensuring all commercial sell-out activities ensure positive brand development•
Manage clearance and other exit activities
Behavioral Competencies
Collaboration•
Managing Complexity•
Influencing Others•
Drive for Results•
Developing Talent•
Sales responsibility•
Strong Customer relationship•
Self-starter•
Accountable for all sales collection•
Team leader and mentor
•
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