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Learning objectives

Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editor: James W Bronson (The University of Wisconsin, USA)

Contributors: Kellie Goldfien, Ryan Wolford

Reviewer: William A Drago, (University of Wisconsin, USA)

At the conclusion of this chapter, you should be able to:

  • define competition and competitive intelligence
  • differentiate between parallel products and substitute products
  • state the goals of competitive intelligence
  • discuss public sources of information for competitive intelligence
  • understand the role of industry structure in competitive intelligence
  • complete a competitor analysis
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Read also:

OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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