Before industrialization products were Melinda Salzer @Berkeley Advertising

Question 3 / 200: Before industrialization, products were sold generically. Chocolate was chocolate, butter was butter, and so on. Mass production made it possible to produce many products, resulting in branding, which eliminated the idea of generic products. However, some products have benefited from the consumer use of a generic. Which of the following brands' strategy has produced this result? How so?

A Verizon, because everyone knows they sell phones and phone service.

B Nike, because they are known for athletic shoes

C Kleenex, because that is what people say when they want a tissue

D Bic, because they are known for writing implements

E General Motors because that is how people relate to the automobile industry

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

Advertising & Promotion BUS210

Access: Public Instant Grading

Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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