Integrated Marketing Manager

Inova
US - Virginia - Falls Church
June 29, 2024

The Integrated Marketing Manager (IMM) will lead the marketing strategy, campaign planning and direct the execution of work by collaborating with the internal MarCom department, agency partners and key leadership of the cancer service line.
The Integrated Marketing Manager will ensure we are focused on key priorities with a deep understanding of digital channels to develop integrated marketing plan to reach business unit goals.

Job Responsibilities

Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals to include reaching new patients and engaging existing patients
Collaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders • Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channels
Continually analyze our digital performance to optimize media mix according to our goals
Identify areas where messaging, reach and patient experience can be optimized and lead the change through coordination of several departments
Collaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business priorities
Regularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for our patients
Write creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaigns
Work closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organization
Develop and lead execution of email campaigns to nurture new or existing patient base, drive conversations and leverage segmentation to personalize messaging
As needed, support service line physicians when they are leveraged for media interviews
Convenes multidisciplinary team including creative services, digital marketing, market research, media relations, internal communications, physician relations, and agency partners as appropriate to develop collaborative, multi-target and omni-channel marketing plans
Drives all decisions and recommendations through data; monitor the performance of campaigns, and campaigns and report out to leadership and service line to share insights and optimize performance of campaigns
May perform other duties as assigned

Additional Requirements

Experience - 5 years of experience in Marketing, digital marketing or related field (healthcare experienced preferred)

Education - Bachelors Degree in Marketing, digital marketing or related field

About Us

We are Inova, Northern Virginia's leading nonprofit healthcare provider.
Every day, our 24,000+ team members provide world-class healthcare to the communities we serve.
Our people are the reason we're a national leader in healthcare safety, quality and patient experience.
And from best-in-class facilities to professional development opportunities, we support them at every step.
At Inova, we're constantly striving to be ever better - to shape a more compassionate future for healthcare.

Inova Health System is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.

Read the full job description and apply online on the recuiter's web-site

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