SUMMARY:
Responsible for Marketing Communication activities Website Management, Technical Documentation, Trade Shows and Advertising.
DUTIES AND RESPONSIBILITIES:
Marketing CommunicationsIdentify and monitor market conditions or changes in the industry that may affect salesOversee marketing communications including advertising, white papers, trade shows, and seminars and eventsMarketing OperationsConduct product marketing initiatives including:
Sales support i.e.
product launch, sales training, sales tools, competitive analysisDirect marketing campaigns i.e.
lead & prospect generation and qualificationDrive standardization of marketing templates and resource materialsProvide direct support to sales team and regional representativesManage marketing and activitiesDevelop and manage the marketing budgetInternet MarketingOversee website design and content Lead social media strategy to drive interested customers to our website and to convert them into leadsPerforms other related duties as assigned by management.
SUPERVISORY RESPONSIBILITIES:
This position supervises one employee.
QUALIFICATIONS:
Bachelor s degree from four-year college or university in Marketing or Business preferred.
3-5 years experience in technical sales and familiarity with diverse sales channels (i.e.:
distributors, representatives, value added remarketers and internet sales) preferred.
Technical background within the test and measurement or connector industry a plus.Highly computer literate, including knowledge of word processing programs, spreadsheets, internet, e-mail, and customer/sales database tracking programsExcellent interpersonal skills and ability to interact with executive level customers and partners.
Ability to work collaboratively with other departments to create a results-driven, team-oriented environment.
Ability to develop and execute tactical marketing plans.
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