Associate Director of Marketing Strategy

Abstrakt Marketing Group
US - Texas - Houston
June 29, 2024

This is a full-time, direct placement role at DM Clinical Research.

GENERAL JOB DESCRIPTION

The Associate Director of Marketing Strategy will be responsible for providing oversight for all patient marketing initiatives. This position will work cross functionally with multiple other cross-functional departments across the organiztion.

DUTIES & RESPONSIBILITIES

1. Develop and lead internal teams focused on recruitment strategy to ensure all areas are strategic and innovative as they work to fulfill enrollment goals.

2. Collaborate with cross-functional teams, including Market Research and Data Analysis, to gather insights and incorporate data-driven decisions into patient marketing strategies.

3. Strategize on the design of patient journeys across all studies in collaboration with multiple departments.

4. Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.

5. Provide regular briefs (bi-monthly, monthly, quarterly) with key stakeholders

6. Monitor and evaluate the effectiveness of patient marketing initiatives, adjusting strategies as needed to achieve key performance indicators and objectives.

7. Act as a mentor and leader within the patient marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

8. Other tasks within the scope of this role, as assigned by management.

Requirements

KNOWLEDGE & EXPERIENCE

Education:

Bachelor's Degree in Marketing, required. Masters preferred.

Experience:

3-5 years of marketing and building strategies
2+ years proven leadership in developing and executing comprehensive patient engagement strategies in healthcare and/or pharmaceutical sectors.

Credentials :

Knowledge and Skills:

Strong analytical mindset to interpret data and inform strategic decision-making
Demonstrated ability to think strategically and creatively, driving innovation in patient engagement approaches
In-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systems
Solid background in graphic design systems
Adaptive to advancements in technology and tools in the patient marketing landscape
Exceptional collaborative skills with cross-functional teams, and fostering relationships with key stakeholders.
Strong command of compliance considerations with patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.

All employees of DM Clinical Research, In any capacity, are expected to:

Always treat others with dignity and respect
Always conduct themselves in an ethical manner
Comply with all local, state, and Federal, including FDA, regulations pertaining to the conduct of clinical trials on human subjects
Comply with departmental and company expectations, policies, and procedures at all times
Report to work as scheduled and seek approval from your supervisor in advance for any changes to the established work schedule, including the use of leave and late or early arrival and departures.
Perform assigned duties and responsibilities with the highest degree of trust.
Protect patient privacy at all times by keeping discussion of names and medical conditions confined to private locations, out of earshot of anyone not employed by DMCR.
Be polite, upbeat, and professional, on the phone and in person.
Maintain a high level of professionalism with CRAs and any Sponsor or CRO employee or representative

Salary Description

$100,000 - 110,000

Read the full job description and apply online on the recuiter's web-site

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