*Summary:
• Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click 'Apply to Job' online on this web page.
• Required Skills:
• Growth Marketing Manager Responsibilities:
1. Driving go-to-market by planning, executing and scaling marketing campaigns for products best practices that benefit small and medium businesses across Meta's platforms.
2. Develop strategies for engaging managed advertisers to support onboarding, increase product adoption and surface upsell opportunities.
3. Manage and optimize channels (such as email, Facebook ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships etc.) to drive performance.
4. Generate break-through analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency.
5. Identify opportunities and represent voice of the market by conducting industry research, including quantitative, qualitative, and competitive analysis.
6. Design and implement test plans to understand drivers of response and value.
7. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
8. Utilize forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
9. Drive the analytical insight necessary to understand our customer's needs and maximize impact.
10. Identify completing market problems and industry trends and define unmet and emerging customer needs over years based on market trends and customer behavior.
11. Analyze and communicate results in order to rapidly scale successful programs and learnings.
12. Partner effectively with cross-functional teams, including sales, product and product marketing, creative and data science teams.
13. Work closely with sales and product teams to develop a cohesive content and lifecycle strategy for managed clients.
14.
• Individual contributor role only.
15. No direct reports
• Telecommute from anywhere in the U.S. permitted.
• Minimum Qualifications:
16. Employer will accept a Bachelor's degree in Computer Science, Engineering, Applied Sciences, Mathematics, Physics, Marketing, Business Administration or related field followed by five years of progressive, post-baccalaureate work experience in job offered or in a marketing-related occupation. Experience must include five years of experience in the following:
17. 1. Experience in at least two of these areas (Email, Digital Ads, or lifecycle marketing) A/B Testing and lift measurement
18. 2. Partnering with sales or product teams to deliver marketing campaigns to businesses or consumers
19. 3. Influencing and providing direction to cross-functional teams
20. 4. Driving go-to-market and business results by strategizing, planning, executing and scaling marketing campaigns for a functional area
21. 5. Generating analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency.
• Public Compensation:
• $252,699/year to $262,807/year + bonus + equity + benefits
• Industry:
• Internet
• Equal Opportunity:
• Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at ***.
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