Digital Platform Strategist

Insight Global
US - Massachusetts - Waltham
June 30, 2024

Our banking client is seeking a Platform Strategist that will be creating strategies for various digital platforms to achieve the company's marketing and business goals. As a central point for data analytics, you will be collaborating with team members to define objectives by:
• Conducting market research to understand industry trends and gather insights.
• Analyzing competitors and identifying opportunities for differentiation.
• Keeping updated with the latest technologies and consumer behaviors.
• Creating and presenting strategic plans that align with the company's vision.
• Finding solutions to client problems and enhancing customer engagement.
• Managing workflows and segments within enterprise-level service platforms to enhance campaign effectiveness.
• Designing and implementing multi-platform campaigns that support overall marketing and strategic goals.
• Updating company social media accounts and ensuring content is relevant and up-to-date.
• Analyzing data and metrics to create reports on web traffic, user engagement, and ROI

Pay range: $75/hr - $90/hr depending on experience

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: ***/workforce-privacy-policy/ .
• Financial/banking industry experience
• 6+ years' experience as a Platform/Digital Strategist
• Strong understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc) and especially around Adobe specifically
• Experience driving end to end digital marketing transformation at other organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables and ideally in a Financial Services or Banking with both B2C and B2B background
• Experience consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);
• Proven track record mapping marketing and business strategies into architecture and technology strategy
• Enterprise level experience evaluating, implementing and managing MarTech/AdTech solutions (i. e. data management platform/customer data platforms);
•

Read the full job description and apply online on the recuiter's web-site

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