Associate Architect Data Analytics AEP/AJO

Hearst Magazines Division
US - Illinois - Chicago
July 4, 2024

Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

About this job

iCrossing is looking for an Associate Architect to join our Data & Analytics organization and be part of an integrated cross functional team that drives client outcomes. As an Associate Architect you will be a thought leader guiding our teams in executing digital transformation initiatives with a focus on data architecture and technology implementation. We are seeking someone with proven technical leadership in architectural design, data solutions, and the implementation of highly scalable, distributed applications.

What you'll do

Lead Technology & Strategy Engagements: Proven experience working with Adobe's Martech suite, ideally including Adobe Journey Optimizer (AJO) and the Realtime Customer Data Platform (RTCDP), or if not, the equivalent systems from other vendors. A strong understanding of marketing technology, customer journey design, and data-driven marketing strategies. Proficiency in leveraging Adobe tools for automated journey creation, data activation, and personalization.
Data Architecture: Strong experience designing and working with enterprise data structures across multiple systems. Recommend best practices for designing & planning data structures - tables, fields and NoSQL JSON structures. Ideally would have worked with Adobe's XMD data format.
Data Analysis: Continuously analyze campaign performance metrics and data insights to refine strategies for better outcomes. Develop and execute segmentation strategies within the RTCDP to drive targeted and personalized marketing campaigns
Training: create presentations and instruct other team members on the use of AEP, RTCDP & AJO, and oversee/mentor those team members as they learn the tools
Client Collaboration: Gain in-depth knowledge of a client's digital experience strategy, online business model, and customer goals. Work closely with clients to implement data integrations in support of customer use cases and journeys. Confident and professional in client-facing meetings, including with senior leadership.

Who you are

Bachelor's Degree, Master's Degree a plus, in the field of technology or business or equivalent work experience.
Demonstrated strong background as a solutions architect.
Played a pivotal role in designing, implementing, and optimizing marketing campaigns and customer journeys using Adobe's Martech suite and associated tools
Proven experience configuring and deploying AJO and/or Adobe Campaign. Thorough understanding of the data structures involved and confident in use of all features of those products such as Workflows, email templates, etc.
Experience with the implementation and configuration of other products from Adobe's Martech suite, such as RTCDP, Analytics & Target, to meet specific business goals
Experience with the collection, integration, and management of data for use by MarTech applications such as Adobe's RTCDP
JavaScript and/or Python coding skills
Good to have certifications for relevant digital marketing tools.
Good to have experience with machine learning technology.
Good to have a solid understanding of data security/privacy best practices.
Good to have experience with other customer data platforms (CDPs) such as Tealium, Salesforce, Segment, Treasure Data, etc.

Our Mission & Values

The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules.

Our core values map back to our vision.

Be Kind: lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others. The sum is always going to be greater than the parts

We evolve clients for a human-centric future - creating a better world for everyone

For New York City, the estimated salary range for this position is between $126,000 and $157,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.

We also offer a competitive benefits package that includes:

Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits.

Read the full job description and apply online on the recuiter's web-site

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