Logos Assistant General Manager

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Our Interstate Logos office in Lakeland, FL is now hiring a new management team member to help us manage the Interstate Logo Program in the state of Florida. The Assistant General Manager assists the General Manager (GM) in the overall administration, management, sales, and operations of the Interstate Logos programs.

The Interstate Logos division of Lamar Advertising is the largest provider of contract logo signing and tourist-oriented directional signing (TODS) programs, partnering with State Transportation Agencies since 1988. Interstate Logos is a wholly owned subsidiary of Lamar Media Corp., which is a wholly owned subsidiary of Lamar Advertising.

Want to hear more about Lamar? Check out these videos:

  • About Us
  • Our Relationships
  • Giving Back Program
What you can expect from us:
  • A Monday - Friday, 8 am - 5 pm work schedule
  • First-year earning potential of $50,000 / year, dependent on relevant experience and qualifications
  • 12 paid holidays, including Juneteenth and President's Day
  • A comprehensive 30-day training program
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options
  • Dental and vision insurance
  • 120 hours of paid time off (PTO) that increases with tenure
  • 401K plan with company contributions for participation
  • Wellness program incentives such as medical plan premium holidays and HSA contributions
A day in the life:
  • Meet and exceed individual sales targets by targeting every eligible business within the assigned territory/account list, and identifying potential growth areas
  • Execute innovative, multi-tiered marketing plans, including direct contact with clients through face-to-face marketing
  • Participate in quarterly management trainings, as well as weekly/monthly sales meetings, seminars, and trade shows
  • Assist in monitoring customer payments and collections
  • Assist in the completion and compilation of data, and review all reports required by the Department of Transportation (DOT)
  • Review site plans, as-builts (check to ensure correct location and specifications), and work orders
  • Ensure vehicles, office, and grounds are being properly maintained in accordance with company policies
  • When applicable, responsible for initial and ongoing training of Account Executives, including participating in marketing presentations to assist in identifying and implementing specific marketing strategies for maximum market penetration
  • Respond to and provide resolution for any questions or concerns by Program participants (customers)
  • Ensure compliance with Program rules and regulations, quality of workmanship, and the overall quality of company performance
  • When applicable, work with the Field Tech/Operations Manager on scheduling, providing oversight, conducting safety observations, etc.
  • Complete Special Projects as assigned by the General Manager
  • Step in as General Manager when necessary
What we are looking for in YOU:
  • Willingness to relocate as requested
  • Working knowledge of personal computers, including Microsoft Office (Word, Excel, PowerPoint)
  • Excellent written and oral communication skills
  • Resourceful and creative work ethic
  • Strategic, operational, and technical marketing & management skills
  • Excellent communication, problem-solving, and analytical skills
  • Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to explain information to others
  • Ability to make oral presentations to provide information or explain policies and procedures.
  • Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
  • Ability to explain the advertising business to customers and account executives from installation and product standpoints.
  • Skill in writing grammatically correct routine business correspondence.
  • Ability to perform effectively under fluctuating workloads.
  • Skill in selling or promoting advertisements.
  • Skill in establishing rapport and gaining the trust of others.
  • Ability to establish and maintain cooperative working relationships.
  • Ability to be intrinsically motivated to succeed and withstand rejection.
Education and Experience Requirements
  • High School Diploma or equivalent required
  • College degree preferred
  • If no degree, 4 years of industry experience required
  • 2 years of prior management experience preferred
  • A valid driver's license is required
Physical Demands and Work Environment
  • The primary work environment is an office.
  • Physical Demands: lifting (less than 25% of the time) up to 75 lbs; pushing; reaching; seeing: reading, color distinction, acuity, depth perception, peripheral vision; sitting (Less than 50% of the time); standing; stooping; talking; turning; walking
  • 25%-50% travel/nights spent away from home
About us:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:
  • Billboards
  • Interstate logos
  • Handpainted murals
  • Transportation and airports
  • The largest network of digital billboards in the United States


We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristicDisability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other infor.

Read the full job description and apply online on the recuiter's web-site

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