Senior Lead Marketing Manager of Campaign Analytics

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.

Lumen's commitment to workplace inclusion and employee support shines bright. We've made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we're the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.

We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Senior Lead Marketing Manager resides within Campaigns & Programs and reports into the Analytics Team. Campaign Analytics delivers analysis, insights and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques, to inform and optimize our marketing tactics. This is a highly visible role that requires strong project management, reporting proficiency, strategic data analysis, and excellent presentation skills. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure.

The Main Responsibilities

• Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions.

• Provide campaign performance analysis by collecting and analyzing data, developing insights, create visualizations and delivering monthly analytic packages to stakeholders.

• Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, excel and email readouts.

• Expert in Excel with the ability to create pivot tables, review data sets, implement complex searches, and provide analytical recommendations based on the information gathered.

• Performance analysis based on statistical analysis. (Eg. descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination.

• Comfortable presenting data as a story during executive reporting calls.

• Work in an agile environment, make decisions and complete reporting and ad hoc requests on time and without assistance.

• Requires a self-starter with strong experience in organization, communication, execution, and accuracy.

What We Look For in a Candidate

• Bachelor's degree in marketing, business, or related discipline (preferred)

• 6+ years' experience in a marketing or sales role planning and actioning multiple, complex marketing programs including budget management

• Ability to analyze information, ask questions, and gain insights that lead to strategic answers.

• Strong interpersonal, facilitation, and project management skills

• Rapid learner who thrives in a fast-paced, high-growth environment

• Strong written skills, verbal communication skills, and presentation skills

• Data-driven mindset with attention to detail, producing accurate and creative work

• Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude

• Experience in Microsoft Excel is a must and experience using various statistical analysis techniques.

• Experience building reports and dashboards in Salesforce.com and experience using Power BI

• Strong project management and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks

Compensation

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location Based Pay Ranges

$94420 - $125890 in these states: AR, ID, KY, LA, ME, MS, NE, SC, and SD.

$99390 - $132510 in these states: AZ, AL, FL, GA, IN, IA, KS, MO, MT, NM, ND, OH, OK, PA, TN, UT, VT, WV, WI, and WY.

$104360 - $139140 in these states: CO, HI, MI, MN, NV, NH, NC, OR, and RI.

$109330 - $145770 in these states: AK, CA, CT, DE, DC, IL, MD, MA, NJ, NY, TX, VA, and WA.

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.

Requisition #: 333834

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (***/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, 'protected statuses'). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

Salary Range

Salary Min :

94420

Salary Max :

145770

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individua.