Senior Director Technical Marketing

Equinix
US - Colorado - Denver
June 14, 2024

Equinix is the world's digital infrastructure company, operating over250data centers across the globe.
Digital leaders harness Equinix's trustedplatform to bring together and interconnect foundational infrastructure atsoftware speed.
Equinix enables organizations to access all the rightplaces, partners and possibilities to scale with agility, speed the launchof digital services, deliver world-class experiences and multiply theirvalue, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the worldand be surrounded by endless opportunities to learn new skills and grow invaried directions.We embrace diversity in thought and contribution and arecommitted to providingan equitable work environment that is foundational toour core values as a company and is vital to our success.
Senior Director, Technical Marketing
Job Summary:
Reporting to Equinix's VP, Product Marketing, the Senior Director,Technical Marketing will provide strategic direction and vision forEquinix's technical marketing initiatives in colocation, networking, AIand cloud technologies, aligning closely with product management,engineering, and sales teams to drive business objectives and revenuegrowth.
Integrating across Equinix's Go-To-Market engine, this leader willestablish strong cross-functional relationships and will build world-classcontent.
This individual will lead and mentor a multidisciplinary team oftechnical marketing professionals, fostering a culture of collaboration,innova
Responsibilities:
Market Insights:
Stay abreast of industry trends, market dynamics, andcustomer needs in the colocation, networking, and cloud sectors.
Conductmarket analysis and competitive research to inform product positioning andgo-to-market strategies.Content Strategy:
Develop and execute a comprehensive content strategy,encompassing whitepapers, solution briefs, presentations, webinars,and other collateral, to effectively communicate the value proposition ofEquinix's solutions to customers and partners.Sales Enablement:
Collaborate closely with sales leadership and GTMReadiness team to develop sales enablement programs on technical content andtools, equipping sales teams with the knowledge and resources needed toeffectively articulate the benefits of Equinix's solutions and drive revenuegrowth.Thought Leadership:
Represent Equinix as a thought leader and subject matterexpert at industry events, conferences, and customer meetings.
Buildstrong relationships with industry influencers and stakeholders to enhanceEquinix's visibility and credibility in the market.Cross-Functional Collaboration:
Work closely with product management,technical sales, marketing, and other cross-functional teams to ensurealignment on product positioning, messaging, and go-to-market strategies.
Specific Outcomes and Responsibilities Include:
Grow Equinix's Data Center Services and Digital Services businessesespecially for multi-cloud networking software, AI, sustainability andNext-Gen Data Center effortsServe as a key contributor to Sales Plays that Equinix's CRO organization isdrivingDrive technical thought leadership and Digital Campaigns in Global MarketingHelp win deals for Fabric/FCR, Metal and MCNs under Digital ServicesFurther establish Equinix as a key technology provider/leaderLead the Technical Marketing team globally for key deliverables, including:
WhitepapersValidated design guidesIntegration best-practice documentsDemosMeetups and hackathonsCompetitive assets like battle cards, bake offsSpeaking at industry events and conference
QualificationsSignificant experience in technical marketing, product management, orrelated roles within the data center, networking, or cloud industry.Proven track record of leadership and team management, with experienceleading and developing high performing, di tributed technical marketing teams.Leadership and coaching skills to build a high performing technical marketingorganization.Talent Attractor who recruits, trains, and retains exceptional technicalmarketing talent with diversity focusDeep expertise in colocation, networking, and cloud technologies, with astrong understanding of industry trends, market dynamics, and customer needs.Excellent communication and presentation skills, with the ability toarticulate complex technical concepts and business value propositions todiverse audiences.Strategic thinker with a results-oriented mindset and a passion for drivinginnovation and excellence.Strong collaboration and influencing skills, with the ability to buildconsensus and drive cross-functional alignment.Bachelor's degree in Computer Science, Electrical Engineering,Business, or related field; MBA or advanced degree preferred.
The United States targeted pay range for this position in the followinglocation is / locations are:

San Francisco, CA / Bay Area:
$201,000 to $341,000 per year
California (Non-SF/Bay Area), Connecticut, Maryland, New York,New Jersey, Washington state:
$197,000 to $335,000 per year
Colorado, Nevada, Rhode Island:
$182,000 to $310,000 per year
Our pay ranges reflect the minimum and maximum target for new hire pay for the
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Read the full job description and apply online on the recuiter's web-site

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