Event Marketing Manager

Company Address:
600 Harrison St, Floor 3, San Francisco, CA 94107, US
About Udemy Our mission is to improve lives through learning by providing flexible, effective skill development to empower organizations and individuals.
Through our global marketplace platform, we provide the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.
At Udemy, we're on a mission to transform lives through learning.
Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals.
Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our Denver office.
About you:
You are an experienced marketing and event professional with a passion for creating and executing impactful experiences for attendees.
You thrive in a fast-paced organization and truly enjoy being a cross-functional partner.
You embrace change, a little chaos, and come into new projects with a sense of energy, curiosity, and an always learning attitude.
About this role:
As an Event Marketing Manager on a lean but mighty North America events team, you will be a driving force behind our company's presence at conferences as well as hosted events that contribute to pipeline creation, expand customer acquisition, and grow the Udemy brand, with a core focus on the B2B side of the business.
The ideal candidate has experience with B2B event programs and a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs.
What you'll be doing:
Planning and execution of event programs across both hosted and 3rd party sponsored events to generate pipeline opportunity for the GTM team in North America
Partner closely with marketing channels to ensure events are integrated into the overall marketing strategy
Identify and develop new and innovative event experiences to scale our reach and brand exposure across both in person and virtual event programs
Lead on global projects, initiatives and standard operating procedures to drive efficiencies and consistency within our global events team
Create impactful enablement tools and resources to empower Sales and Customer Success organizations to drive awareness and meet registration goals for event programs - including development of promotional resources
Evaluate event performance on a regular basis against key metrics; apply changes and learnings to maximize impact for pipeline generation
Source and manage vendor and agency relationships as it pertains to event planning and execution:
vendors, venues, booth partners, design, video and more
What you'll have:
3+ years experience in event management, preferable in a fast-paced B2B company with proven experience leading, project managing, and executing large multi-faceted projects
Incredible organization and project management skills to manage the multiple events tasks, vendors and stakeholders simultaneously across various cross functional event initiatives
Strong and effective communication skills, the ability to communicate effectively with internal teams, external vendors, and attendees across the various communication mediums used internally and externally day to day
Demonstrated ability to set strategic direction and lead go-to-market plan execution, including evaluation of event performance against key metrics for learnings and optimization
Strong track record of delivering against KPIs that range from awareness & perception through to adoption, usage, and loyalty
Love for cross-functional partnering with various business units includingSales, Customer Success, Customer Marketing, Demand Generation, Product Marketing and Content Marketing
Understanding of accounting / finance and strong knowledge and experience around event contracts and negotiations
Comfortable level and ability to travel across the US.
Estimated 30% travel.
Preferably comfortable using Salesforce, Splash, Asana, GSuite, Tableau
We understand that not everyone will match each of the above qualifications.
However, we also realize that everyone has unique experiences that can add value to our company.
Even if you think your background might not perfectly align, we'd love to hear from you!
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone.
Here are some of the things we love about life at Udemy:

We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences.
From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first.
We want you to be able to bring your authentic self to work because when we all do, we're better for it.

Learning is what we do - inside and out.
Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression.
You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures.
Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world.
You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
We will consider for employment qualified applicants with arrest and conviction records.
Our Benefits Start With U Our benefits package at Udemy 'starts with U' and is grounded in mission-driven benefits that intentionally align with our core values.
Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:

Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverage
HSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributions
Transgender Benefits:
Expanded medical coverage for gender-affirming care
Parental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to .