The client is a leading e-commerce thriving on Amazon and Shopify platforms. The client is dedicated to introducing cutting-edge products and crafting immersive customer journeys. Expanding their footprint in North America, they are on the lookout for a dynamic Digital Marketing Specialist to amplify their online presence. This role is instrumental in driving traffic to their platforms and cultivating strategic alliances with influencers and video production teams to craft captivating promotional content.
Role Responsibilities:
• Traffic Boost:
Develop and execute strategies to funnel targeted online traffic from various digital channels (excluding Amazon and Shopify) to their e-commerce hubs.
• Influencer Engagement:
Identify, negotiate, and oversee collaborations with influencers and thought leaders in North America to bolster brand exposure and credibility.
• Video Content Coordination:
Collaborate with video production teams to create top-notch promotional videos aligned with their brand identity. Oversee the creative process from ideation to post-production.
• Content Amplification:
Strategically distribute and amplify video content across social media and online platforms to expand reach and drive engagement.
• Analytics and Refinement:
Monitor and analyze campaign performance metrics and content promotion initiatives, leveraging insights to refine and optimize strategies continually.
Qualifications:
• Proven track record in digital marketing, particularly in SEO, social media management, and content marketing.
• Strong networking prowess, evidenced by successful partnerships with influencers and content creators.
• Creative flair and content creation expertise, with a knack for producing and promoting compelling video content.
• Proficiency in data analysis tools and metrics to gauge the effectiveness of digital campaigns and guide strategic decisions.
• Exceptional project management skills, adept at juggling multiple projects in a fast-paced environment.
• Outstanding communication abilities, both written and verbal, with the capacity to craft impactful messages resonating with diverse online audiences.
Please note:
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