Product Associate - Launch

EBSCO
US - Alabama - Birmingham
July 1, 2024

Within the hunting industry, Moultrie is at once an iconic and progressive brand (***). Founded by Dan Moultrie in 1979, Moultrie has maintained the leading market-share position in both the trail camera and deer feeder product categories for most of its history. Moultrie is part of PRADCO Outdoor Brands (***), a leading manufacturer and marketer of major hunting and fishing products. Hunting brands include: Moultrie, Summit, Knight & Hale and Code Blue. Fishing brands include more than 20 brands, including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Headquartered in Birmingham, Alabama, Moultrie Mobile (***) is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them.

Moultrie is first and foremost customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. Moultrie Mobile is a division of PRADCO Outdoor Brands, a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands, and fishing lures. PRADCO has been in business since 1894, and we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles:

We put the customer first.
We are curious and seek to learn.
We take ownership.
We are grounded.
We win as a team.
We are builders working with relentless energy, urgency, passion, and drive.
We innovate, experiment, and take risks.

Job Summary:

We are seeking a product professional to join Moultrie Mobile's Product Team. As Product Associate - Launch, you will be responsible for the planning and execution of beta tests with both internal and external users for hardware and software features before they are launched to the public. The creation of test plans, surveys, and weekly reports to internal stakeholders will be critical for this role. The ability to synthesize data and recognize patterns will be key to ensuring a successful launch/beta test and provide the business confidence that we are ready to release a delightful product to our customers.

Responsibilities:

Maintain a pool of users that we can invite to participate in software and hardware tests.
- Ensure users meet the minimum requirements of participation.
- Ensure the pool is continuously fed with users that have new products and features to ensure we can reach all target audiences.
Be the primary point of contact for all launch/beta testers.
Build a relationship with participants through regular communication (including calls and emails).
Establish an incentive plan for users who are engaged and regular contributors to the program.
Responsible for sourcing and sending incentive products to participants.
Prepare for each test by working with internal stakeholders to identify ideal candidate criteria and select users to be invited to participate.
Report key insights from each test, identifying what drives delight and disappointment.
Create a feedback loop for participants so those who were not accepted to a test group know they will be considered for other opportunities.
Work with the hardware/device team to secure hardware devices that meet minimum functional requirements.
Create a beta/launch test schedule and publish for the business to track.
Ability to execute multiple tests simultaneously.
Work with Product Managers, UX team and the Product Researcher, to develop the test plans, including the generation of weekly test assignments/questions, instructions, survey generation, asset distribution, and stakeholder sign-off.
Document and log issues reported from users. Recommend priority/severity and obtain consensus with Product Managers.
Lead meetings where appropriate and when needed.

Requirements:

Bachelor's degree in Business, Marketing, Engineering or related discipline and 1 year of relevant work experience.

Superior verbal and written communication skills.

Strong organizational and interpersonal skills.

Ability to work independently and collaboratively across multiple teams in a fast-paced environment.

Ability to think strategically, execute methodically, and problem-solve.

Proficient with Excel, Word, and PowerPoint.

Preferred Qualifications:

Outdoor (hunting and fishing) product-related background or familiarity preferred.

Experience running beta tests.

Experience with QA testing.

Familiarity with Tableau, Azure, Asana, Confluence, Survey Monkey, and Blue Shift.

Essential Job Functions:

May require sitting for long periods of time in an office environment.

Some travel may be required.

Must be able to lift up to 25 lbs.

Must maintain company confidentiality.

We are an equal-opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Read the full job description and apply online on the recuiter's web-site

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