Customer Data Platform Expert F/M/X

ROYAL CANIN 's MISSION IS TO TRANSFORM EACH CAT AND DOGS HEALTH AND WELL-BEING BY PUSHING THE LIMITS OF NUTRITION AND KNOWLEDGE IN PARTNERSHIP WITH PET PROFESSIONALS.
These ambitions call for capabilities enabling sustainable omni channel growth, inventory turnover ratio improvement, real time analytics and visibility driven by data, channel expansion seamlessly integrated and confirmed customer satisfaction in line with the quality and passion we put in our products.
The current systems architecture is not adapted to the business growth and evolution beyond 2027.
To create value, the transformation is not just system changes and must be business led.
It will focus on standardization of the business processes, new organizational design, efficiency, governance, 360° visibility, and transparency.
The transformation is led by a new dedicated Business Transformation Office (BTO).
This role addresses the CRM Data Expert position inside the Demand stream of the Data and Demand Center of Excellence (CoE).
The role is about building new standards and processes to enable the most efficient collection, storage, accessibility and usage of customers data for CRM, with a high understanding of capabilities and gaps of the technology.
We aim at building a 360° personalized experience for our BtoB customers and internal associates, to support our growth and to stronger Intimacy with our partners.
For this we need to define the right data model and architecture, in link with the Mars corporate master data platforms and the Mars Petcare Consumer ecosystem.
We look for an expert with experience of advanced data management platforms able to design processes and educate on how to put data at the center of our business.
What are we looking for?
Graduated from a Business School, or Degree from leading university
English fluent
• 5 years' experience in CRM Data Management teams
Has knowledge on Data Management, CRM, CDP technical ecosystems
Has experience of transformation programs
Has strong cross functional business knowledge
What will be your Key Responsibilities?
Ensure EOS transformation is business focused.
Understand the business challenges and user pain points to be solved, understand the strategic directions and goals.
Design the new end to end processes.
The transformation is about business processes and should go beyond the functional limits between the different technical platforms to ensure value to the business and customers.
Prepare to support the business for the next 15 years.
EOS Is a fundamental transformation that needs not only to answer current pain points but to prepare the business to face the challenges of the future.
Ensure Business Continuity during the transition.
Transition between current platforms and processes and new ones will be a key part of the success of the project and the business of the markets being deployed must not suffer regressions and Impacts.
Target best in class practices.
EOS Is not about Improving existing processes but adopting best In class operational excellence to provide competitive advantage to the brand.
Keep core systems clean by sticking to main standards.
Customization Is a known trap for any new system adoption project.
EOS will push to adopt best in class standards for all processes that are not strategic differentiators.
Any variation from main standards should be avoided and will require strong rationale.
Stronger RC's business model by protecting what is strategic differentiation.
Business differentiators and local variations need to be protected from excessive standardization and should even benefit from a bigger focus by reallocating resources from standard processes to strategic processes.
Ensure compatibility with Pet Nutrition target processes and interoperability at Mars.
In the optic of the new single ERP Instance for Pet Care, ensuring that the process design Initiated with RC will fit with the needs of Pet Nutrition, and the It will be an enabler for Interoperability at Mars with other segments.
What can you expect from Mars? Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
• LI-MB1
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need assistance or an accommodation during the application process because of a disability, it is available upon request.
The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
•