Brand Strategy Specialist

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Are you an enthusiastic team player and passionate about brand building, challenging strategic projects and marketing? And do you want to be part of a young and dynamic team of professionals working with Global Brand Strategy? Then you could be our next Brand Strategy Specialist

Help our Brand Strategy succeed
As a Brand Strategy Specialist at Pandora, you will collaborate closely with cross-functional teams to support developing and executing brand strategies that drive global growth and success. Your role will be key in aligning stakeholders, fostering collaboration, and ensuring coherence to the overarching brand strategy. Success in this role will involve agile decision-making, effective communication, and adaptability to evolving business needs.

Responsibilities

1. Conduct Brand Market Analysis and Competitive Research:

• Collaborate with Consumer Insights (CI) and the Marketing team to analyze market trends, opportunities, and the competitive landscape relevant to the brand strategy
• Conduct thorough competitive research to gain insights into competitor activities, strengths, and weaknesses
• Utilize market and competitive intelligence to refine and inform brand strategies

2. Support in Developing and Executing the Brand Strategy:

• Assist the Brand Strategy Manager in developing and executing comprehensive brand strategies aligned with business objectives
• Collaborate with cross-functional teams including GBU, DBU, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), and Assortment Planning (AP) to ensure successful strategy implementation
• Contribute to communicating the brand strategy effectively, emphasizing its benefits and aligning it with broader brand goals
• Support workshops, meetings, and presentations to drive buy-in and alignment to the brand strategy

3. Assist in Developing Strategic Brand Campaigns, Initiatives, and Roadmaps:

• Collaborate with cross-functional teams to develop strategic brand campaigns, initiatives, and amplifications supporting the brand strategy
• Assist in defining objectives, timelines, and resource requirements for brand campaigns and initiatives
• Ensure alignment and integration of strategic brand initiatives with the overall brand strategy and business objectives

4. Facilitate Strategic Decision-Making & Change Management:

• Provide support in offering strategic guidance and insights to key stakeholders in decision-making processes
• Collaborate with the Brand Strategy Manager and key stakeholders to evaluate potential strategic opportunities and risks
• Assist in developing business cases and recommendations for strategic investments and initiatives
• Support in developing change management strategies to ensure successful adoption and implementation of brand strategies

5. Performance Monitoring and Reporting:

• Assist in establishing KPIs and reporting mechanisms to track the progress and impact of brand strategies
• Analyze performance data, identifying areas for improvement, and providing recommendations
• Support in regularly communicating updates on strategy implementation and achievements

Qualifications:

• A Bachelor's degree within Marketing, Business or similar
• Minimum 1-2 years of experience in marketing, strategy, consulting, business development, or related roles, focus on brand building is a plus
• Demonstrated ability to contribute to agile decision-making and navigate through change and ambiguity effectively
• Excellent interpersonal and communication skills, with the ability to collaborate effectively in a fast-paced and dynamic environment
• Curious mindset and can do attitude

Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.

Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position. If you see yourself in the position and would like to become a part of Pandora's future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational - and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts itsjewelleryat two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose:
to give a voice to people's loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.