We're looking for a Director, Product Marketing to join the AgencyAnalytics team!
AgencyAnalytics enables digital marketing agencies by streamlining client reporting and scaling their efforts through data & automation. We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way that marketing agencies are supported - and we're only getting started!
Reporting directly to our VP Product, you will have the opportunity to refine our practice of product marketing and drive our go-to-market strategy and monetization efforts while enabling the hiring, career development, and growth of our product marketing managers.
You're a strategic thinker and care deeply about articulating value to customers and prospects. You've successfully launched and optimized B2B SaaS products ideally in a product-led growth environment. You've optimized pricing and packaging, defined ideal customer profiles, and refined the buyer's journey. You're skilled at building & empowering high-performing Product Marketing teams, are experienced in directly driving and executing initiatives, and are excited to be part of a growing business.
We'd love to hear from you, even if you don't meet 100% of the requirements outlined below.
As the Director of Product Marketing, you will:
Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring
Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
Lead and validate our pricing, packaging, and positioning efforts
Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
Create compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
Collaborate cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing
Develop sales enablement and training materials including product demonstrations, messaging, and competitive intelligence
Drive discovery and adoption of product capabilities through data-informed campaigns
You have 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers
You have a proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact
You've worked with product-led growth, freemium models, or B2B products with a high volume of customers and leads
You leverage data, market research, and customer feedback to inform strategic decisions
You have extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market
You have experience in creating and delivering sales enablement materials and training
You're empathetic and value building strong, collaborative relationships with stakeholders throughout the organization
You're experienced at hiring, retaining, and engaging talented Product Marketing Managers and have done so successfully in a prior role
You're flexible and enjoy working with a remote, distributed team
Familiarity with marketing agencies or the MarTech space is an asset
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