Brand Manager

Location: Calgary, AB, or Langley, BC

The Brand Manager will be responsible for developing and implementing effective brand strategies to drive growth and achieve business objectives. This role requires a deep understanding of the CPG market, consumer behaviour, and competitive landscape. The Brand Manager will collaborate with cross-functional teams to ensure brand consistency and alignment with overall company goals.

JOB DESCRIPTION

Brand Strategy Development

• Develop and execute brand strategies that align with company objectives and market trends.

• Conduct market research to identify consumer insights, market opportunities, and competitive positioning.

Product Management

• Collaborate with design agencies, internal teams, and suppliers to create packaging that aligns with brand identity and enhances the consumer experience.

• Collaborate with R&D, supply chain, and sales teams to ensure successful product launches and promotions.

Marketing Campaigns

• Plan and execute marketing campaigns across various channels including in-store and on-line.

Brand Communication

• Develop compelling brand messages and content that resonate with target audiences.

• Ensure brand consistency across all communication platforms and materials.

Tradeshows

• Collaborate with design agencies, event planners and the marketing/sales teams to create engaging and visually appealing tradeshow designs and tradeshow materials.

• Where required attend tradeshows to represent the company, engage with attendees, and ensure the brands are effectively promoted.

• Analyze tradeshow performance and gather feedback for continuous improvement.

Sales Support

• Work closely with the sales team to develop sales tools, presentations, and promotional tools.

• Provide training and support to sales teams on brand positioning and product features.

Financial Management

• Manage brand budgets and ensure effective allocation of resources.

Partnerships, Sponsorships and Collaborations

• Identify and manage strategic partnerships, sponsorships and collaborations that enhance brand visibility and growth.

• Negotiate contracts and agreements with external partners.

Market Analysis

• Stay informed about industry trends, consumer preferences, and competitive activities.

QUALIFICATIONS

• Bachelor's degree in marketing, Business Administration, or a related field.

• 5+ years of experience in brand management preferably in the CPG industry

• Strong analytical skills

• Excellent communication and presentation skills

• Proven ability to manage multiple projects and meet deadlines.

• Experience in package design, tradeshow management, and market research coordination.

• Strategic thinker with the ability to develop long term strategies and plans.

• Knowledgeable with graphic design and experience in MS Office and various Adobe products.

• The Brand Manager will have a consistently positive attitude and a cooperative team approach to work and will act as an ambassador for our brands.

• Travel required.

• Overtime as required