Brand Manager

Direct Plus Food Group
CA - Calgary
July 29, 2024

Location:
Calgary, AB, or Langley, BCPurpose:
The Brand Manager will be responsible for developing and implementing effective brand strategies to drive growth and achieve business objectives.
This role requires a deep understanding of the CPG market, consumer behaviour, and competitive landscape.
The Brand Manager will collaborate with cross-functional teams to ensure brand consistency and alignment with overall company goals.
JOB DESCRIPTION Brand Strategy Development
• Develop and execute brand strategies that align with company objectives and market trends.
• Conduct market research to identify consumer insights, market opportunities, and competitive positioning.
Product Management
• Collaborate with design agencies, internal teams, and suppliers to create packaging that aligns with brand identity and enhances the consumer experience.
• Collaborate with R&D, supply chain, and sales teams to ensure successful product launches and promotions.Marketing Campaigns
• Plan and execute marketing campaigns across various channels including in-store and on-line.
Brand Communication
• Develop compelling brand messages and content that resonate with target audiences.
• Ensure brand consistency across all communication platforms and materials.
Tradeshows
• Collaborate with design agencies, event planners and the marketing/sales teams to create engaging and visually appealing tradeshow designs and tradeshow materials.
• Where required attend tradeshows to represent the company, engage with attendees, and ensure the brands are effectively promoted.
• Analyze tradeshow performance and gather feedback for continuous improvement.Sales Support
• Work closely with the sales team to develop sales tools, presentations, and promotional tools.
• Provide training and support to sales teams on brand positioning and product features.
Financial Management
• Manage brand budgets and ensure effective allocation of resources.
Partnerships, Sponsorships and Collaborations
• Identify and manage strategic partnerships, sponsorships and collaborations that enhance brand visibility and growth.
• Negotiate contracts and agreements with external partners.
Market Analysis
• Stay informed about industry trends, consumer preferences, and competitive activities.
QUALIFICATIONS
• Bachelor's degree in marketing, Business Administration, or a related field.
• 5+ years of experience in brand management preferably in the CPG industry
• Strong analytical skills
• Excellent communication and presentation skills
• Proven ability to manage multiple projects and meet deadlines.
• Experience in package design, tradeshow management, and market research coordination.
• Strategic thinker with the ability to develop long term strategies and plans.
• Knowledgeable with graphic design and experience in MS Office and various Adobe products.
• The Brand Manager will have a consistently positive attitude and a cooperative team approach to work and will act as an ambassador for our brands.
• Travel required.
• Overtime as required

Read the full job description and apply online on the recuiter's web-site

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