• Card 14 / 204: Which of the following factors supports brand equity as it relates to a brand's value proposition?
    A) Differentiation
    B) Accountability
    C) Consistency
    D) Personality
    E) All of the above

    Answer:
    E) All of the above

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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