When advertising is used to introduce a Melinda Salzer @Berkeley

Question 10 / 200: When advertising is used to introduce a product and educate the consumer about its features, at which stage is this product?

A Competitive stage

B Pioneering stage

C Inner brand stage

D Retentive stage

E None of the above

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https://www.jobilize.com/advertising-promotion-quiz-by-charles-jumper-melinda-salzer

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Prof.Melinda SalzerProfessor

Berkeley College

USA

Attribution: Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/

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