Senior Director Engagement Strategy

The College Board
US - Washington - Olympia
June 3, 2024

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The College Board Senior Director, Engagement Strategy in Olympia , Washington Senior Director, Engagement StrategyCollege Board - College Readiness AssessmentsNew York, New York; Washington DC.; RemoteAbout the TeamThe College Readiness Assessments ("CRA") division is a team of mission-driven people who deliver the SAT Suite of Assessments (SAT, PSAT/NMSQT, PSAT10, and PSAT 8/9) to millions of students across the world each year to help open their paths to life after high school.The SAT Suite connects students to a wide range of post-high school opportunities, including scholarships, careers and colleges and universities.
In 2023, we retired the use of paper/pencil testing and are now a fully digital SAT Suite offering an assessment that is easier to give, easier to take, more secure, and more relevant.The SAT Market Development and Outreach team is responsible for supporting our market, sales and outreach strategy, stakeholder engagement, and SAT Suite messaging.
Capitalizing on the compelling benefits of the SAT Suite including our new digital testing experience, this team is hyper-focused on ensuring stakeholders including students and families, K-12, and higher education utilize the SAT Suite and have the resources and supports needed to do so.About the OpportunityAs the Senior Director, Engagement Strategy, you will be responsible for articulating, refining and communicating the value proposition of the SAT Suite to all stakeholders, including students and families, educators, K-12 leaders and decision-makers, and Higher Ed leaders and decision-makers.
Serving as the lead partner to our College Board Communications and Marketing teams, you will inform our strategic messaging about the SAT Suite in an evolving K-12 and Higher Ed context.
You will support the Executive Director, SAT Suite Market Development in ensuring they have the messaging and resources to engage with the K-12 market.
Finally, you will support the Senior Vice President, College Readiness Assessments with presentation preparation for key stakeholders and media engagements.Responsibilities of the Role
• Partner with Communications/Marketing team to develop and refine the SAT Suite value proposition and how it is optimally conveyed to all stakeholders
• Develop and maintain the gold source resource that holds the full set of messaging and communications across CRA, Communications/Marketing, and partner teams across College Board
• Serve as expert on the SAT Suite program and product offerings and ensure messaging alignment amongst teams as they conduct presentations and trainings to internal and external constituents
• Liase with College Board field teams (K-12 and Higher Education) and marketing teams to continually iterate on the best ways to communicate with stakeholders and the most salient messages about the SAT and PSAT-related assessments, incorporating field feedback into communications strategies
• Support senior College Board leadership, including the CEO, the President, the SVP of the College Readiness Assessments division, and Executive Directors in CRA with external presentation preparation for key stakeholders (e.g., Board of Trustees and other governance bodies, College Board Forum and other major conferences, university and K12 system leadership convenings, media interviews, etc.)
• Serve as an internal liaison for communicating rationale around our key data and operational facts about the SAT Suite in conjunction with the Director, Program Strategy and Analysis
• Compile field feedback for product and program management teams, to inform product enhancements and innovations
• Develop and maintain fluency in the following to support training and communications:
• Assessment market and competitive landscape
• Key psychometric concepts such as concordance, equating, validity, and reliability
• Product pricing, features & bene
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