Campaign Manager

Why Hearst Magazines

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.

But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

Campaign Managers work closely and in partnership with our Account Managers and Program Managers, to ensure all campaigns are launched successfully and optimized to exceed client goals.

The job requires daily use of Google Ads Manager, uploading client 3rd Party tags and creative, testing and QA of custom rich media units, pulling and analyzing reporting and campaign optimization.

ResponsibilitiesWhat You'll Do:

• Responsible for implementation and optimization of all digital media campaigns and work closely with Program Management to execute
• Manage Ad operations functions (collect campaign assets, traffic and thoroughly QA third party tags, and align with reporting and performance expectations)
• Campaign Optimization (monitor campaign pacing to meet client KPIs, provide optimization recommendations and work with AM & PM to implement, and proactively flag issues with trafficking or reporting to ensure full delivery of campaigns)
• Own reporting (provide internal and external reporting and work with AMs & PMs on comprehensive wrap reports highlighting top performing elements, insights and recommendations for future campaigns)
• Work with Finance on accurate billing and 3rd Party reporting if necessary
• Support the Account Management Team in investigating and resolving billing disputes
• Communicate daily with sales and sales support teams, acting as their ad-ops and optimization expert
• Maintain up-to-date understanding of industry standards in ad technology, including ad verification, viewability, and programmatic ad serving
• Ensure that any internal systems are properly mapped to clients 3P systems and that those mappings are correctly and consistently maintained

• 1-2 years of experience in all aspects of end-to-end campaign management specifically:
  • Ad Operations
  • Campaign Management & Optimization
  • Reporting
• Proficiency in Google Ads Manager (DFP) a plus
• Demonstrated analytical skillset with strong Microsoft Excel skills
• Quick learner and able to rapidly acquire and apply technical knowledge
• Prior DMP experience is helpful, but not required
• Experience with third party ad servers (DFP, CheckM8, VAST video) a plus
• Knowledge of HTML, JavaScript, and CSS preferred; experience in any other scripting or development language a plus (e.g., SQL) a plus
• Flexible, personable attitude; ability to develop excellent professional relationships with all levels of personnel
• Attention to detail
• Strong written and verbal communication skills
• A bachelor's degree