Digital Marketing Specialist

Description

Position at Sensaria

Established in 2009 with the vision of transforming memories into art, CanvasPeople, a Sensaria Company, has grown into a leading provider of high-quality photo canvases and personalized print products. Driven by our passion for photography, we are committed to continuous improvement, consistently seeking ways to elevate our business and deliver outstanding products to our customers.

In an era where cherished digital photos often reside in the cloud, CanvasPeople, as part of the Sensaria family, is on a mission to bring these moments back to life. From our affordable pricing to our excellent customer service, we prioritize simplicity in the photo printing process. As a brand, we aspire to help our customers relive cherished memories and effortlessly print quality products that truly capture their photos.

Sensaria is the world's foremost producer of direct-to-consumer digital graphics. We are an industry leader in creating innovative products for wall decor, art reproduction, and the professional photography and art communities. Our combined 600k+ square feet of manufacturing facilities across the United States house over 190 digital printers, custom automated finishing equipment, and coating capabilities to produce printed recyclable material. Our prepress department processes more than 50,000 files per day with the aid of proprietary software automation tools. We operate around-the-clock, 7 days a week to deliver extraordinary customer service, and print over 400 million square feet of material annually. We specialize in industry leading innovations accompanied by world-class service.

The Role

We are looking for a creative and passionate Digital Marketing Specialist to join our collaborative remote marketing team. We work within North American time zones so we can easily meet live on video and achieve more together.

Reporting to the Director of Marketing, the Digital Marketing Specialist is responsible for developing, executing and optimizing the company's B2C digital marketing campaigns. In this role you will lead and support promotional plans, assign and monitor campaign performance to support brand recognition, drive customer growth and expand company awareness. Proficiency in email marketing, social media marketing, website management and reporting is a must along with knowledge of a wide range of B2C digital marketing practices, concepts, and procedures.

Essential Duties and Responsibilities

• Support the Marketing Director in establishing and evaluating a marketing strategy that contributes to yearly revenue targets and overall growth of the brands.
• You will be responsible for developing and executing effective marketing campaigns across various channels, such as email and SMS marketing, content creation, social media, and digital advertising.
• You will play a crucial role in enhancing our brand's online presence and growing our customer base to achieve brand and business objectives.
• Collaborate with the marketing team and external copywriters, and designers to develop engaging content and ensure consistent brand messaging across all channels.
• Write persuasive and personalized copy for marketing materials like emails, ads, blog posts, and website content to effectively convey key messages, value propositions, and benefits.
• Create and design on-brand content and marketing materials that engage new customers and bring value to existing ones.
• Set up and manage drip campaigns and triggered email sequences to deliver targeted content based on customer behaviour and actions, ensuring personalized and timely communication to nurture leads and drive engagement.
• Build and maintain relationships with customers, partners, and industry influencers.
• Identify customer needs, preferences, and market trends, as well as analyzing competitor insights to position our brand and highlight key differentiators in the marketplace.
• Analyze and monitor campaign performance and provide insights and recommendations for optimization.

• Bachelor's degree preferred or equivalent experience in business related field
• You have 3+ years of proven experience in Digital Marketing in a multi-channel or online retail environment.
• Experience with all marketing elements, including traditional and digital marketing such as email marketing, social media marketing, content marketing, SEO and PPC advertising, to drive online visibility, website traffic, and lead generation.
• A deep understanding of target audience, industry trends, emerging technologies and marketing objectives.
• You know how to create and share remarkable content and reach audiences at scale.
• Demonstrable experience in market research methods and marketing data analytic tools such as analytics platforms, A/B testing, and customer feedback and believe in measuring the performance of your activities to optimize for better results.

• Exceptional ability to comprehend and respond positively to implicit instructions in various work situations.

• Proficient in problem-solving, conflict resolution, and making effective decisions even under pressure.
• Demonstrated creativity and analytical skills, adept at gathering and analyzing data from multiple sources to drive timely and effective solutions.
• Proactive and adaptable, willing to take initiative and pivot tasks based on the team's evolving needs, while making well-informed decisions promptly.

• Highly organized, great attention to detail and deadline driven

• Self-motivated, flexible, and collaborative team player
• A customer-first mindset and relentless commitment to quality
• Exceptional communication and writing skills
• Curiosity and willingness to learn and innovate
• Commercial awareness partnered with a creative mind
• Technical adeptness and an eye for good design and photography
• Proficient in Photoshop and the Adobe Creative Suite
• Ability to thrive in fast-paced, dynamic environment

• Competitive salaries and bonus opportunities
• Generous vacation and paid time off
• Company-paid Medical, Dental, Vision, Life, and Disability plans
• Flexible work schedule, you decide how and when to structure your workday
• Online socials and team building activities, virtual holiday celebrations, games and exciting events
• We're a small, fun team of professionals that are passionate about developing innovative products and being a leader in our industry