Public Relations

Public Relations Coordinator_NE-NSC_101-Administration

220 E Russell St, Fayetteville, NC 28301, USA Req #30673

Wednesday, April 24, 2024

Regular Work Schedule:
Monday to Friday - 9:
00 am - 5:
00 pm - 40 hours per weekFlexible Work Schedule:
Only on Seasonal Program EventsTHE SALVATION ARMY JOB DESCRIPTIONJob Title:
DevelopmentPublic Relations Coordinator [C.R.D.]Employee Name:
Department:
Fund RaisingLocation:
Fayetteville / Sandhills Region, NCJob Family:
DevelopmentFLSA:
Non-ExemptReports to:
Corps OfficersDirect Reports:
NoneRevision Date:
9/30/2021Job SummaryPlans, coordinates, implements, administers, evaluates and monitors an aggressive Community Relations and Development Program, targeting the designated geographical area for the assigned Salvation Army Region; raises visibility, volunteers and monies to enable the ministry of The Salvation Army; coordinates and secures gifts to reach/surpass fund-raising goals established annually through the gifts generated from individuals, corporations and foundations.Essential FunctionsThis job description should not be interpreted as all-inclusive.
It is intended to identify the essential functions and requirements of this position.
The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.Community Relations/Public Relations Responsibilities (30%)Strengthens communication with donors, prospective donors, volunteers, media personnel, civic club leadership and local government leadership,

maintains open and direct channels of communication including written documentation showing a personalized plan for each donor; ensures that donors are treated fairly and with sensitivity; resolves problems and responds to questions; ensures that all prospects and donors are serviced in a timely, efficient and tactful manner; ensures the accuracy and completeness of all information provided.Organizes media coverage and social media information for special events such as luncheons, banquets, groundbreakings, building dedications, special programs, etc.Writes various articles and media releases and takes photographs in order to communicate and promote the service and progress of The Salvation Army in the community; provides articles to magazines internet, Southern Spirit, War Cry, newsletters, billboards, Speaker s Bureau, Public Service Announcements and paid advertising for television and radio as well as drop in ads for all printed publications.Designs, develops and prepares brochures, annual reports and a quarterly newsletter designed to keep donors, clients, media and those requesting information of The Salvation Army up-to-date on the activities of The Salvation Army in the local area; works with advertising agencies, interns and subordinate staff to secure assistance for preparing the same.Creates and updates the crisis management plan and works with Disaster Services to position The Salvation Army as a leader in disaster services; keeps Army presence in front of media and general public during times of disaster through news releases, in-kind donation drives, billboards, celebrity endorsements and various visibility opportunities.Prepares and maintains records of all phone calls, correspondence, visitation, and a calendar of all contacts; receives and responds to donors and prospects mail.Raises visibility through coordinating with local and regional print and broadcast media; Civic Clubs; Churches; Educational Institutions; Businesses and Corporations, TSA Advisory Board and Advisory Organizations, Social Media sites [Facebook / TSA Website].Development Responsibilities (30%)Under the guidance of the Corps Officers, plans, coordinates, implements, administers and sustains an aggressive, robust Community Relations and Development plan focused on:
Assisting the RRDD & RPGD through working with current and prospective donors; foundations; Corporations and businesses; Civic Clubs; United Way; Grant Writing; and Special Events.Working with the Divisional Development Director and the Regional Resource Development Director and the Regional Planned Giving Director:


Plans, coordinates, and initiates a strategy to generate giftsfrom individuals, corporations and foundations for support of the programs and services of The Salvation Army; cultivates and maintains an effective method of communication with individual, corporate and foundation qualified prospects and donors.Working with the RRDD and the PGD, establish a caseload of donors for cultivation and solicitation.Raising funding goals as set by the Corps Officer, Advisory Board and approved local budget.Supervisory oversight of seasonal fund-raising activities.Developing and maintaining a donor base for the local Thrift/Salvage operations via furniture distribution centers, retail stores and malls, clothing and furniture outlets, electronics retail, and other retail vendors to donate items for resale, thus increasing funds raised from the Thrift/Salvage operations.

Coordinates, establishes and maintains the required database of donors/prospects; ensures that all requests from donors/prospects for information and clarification are responded to in an accurate, timely and professional manner; evaluates day-to-day efforts to ensure that goals established are met and/or surpassed.Prepares and monitors quarterly reports illustrating progress; establishes and maintains an organized and efficient donor record-keeping system ensuring that accurate and complete records are prepared and maintained for each donor and identified prospect.Communicates with the Officer(s)-in-Charge, their boards and committees to develop local marketable service outlines; conducts presentations to the advisory boards dealing with gift related matters; works with other Regional Officers to determine a schedule of appointments with media, individuals, current donors, government leadership and civic club leaders for appropriate communication.Volunteer Coordination Responsibilities (20%)Maintains ongoing development and promotion of a range of volunteer opportunities with The Salvation Army local Corps; recruits, trains, interviews and screens all volunteers needed to support Corps projects.Coordinates all volunteer activities and work assignments; reviews written reports and observes work activities of volunteers to evaluate performance; assists in identifying and recommending changes in assignment of volunteer staff; informs volunteers of policies, procedures, and standards of service.Prepares and maintains up-to-date records on all volunteers; prepares timely statistical and activity reports on volunteer and corporate and community participation; prepares annual report regarding the status of the corporate and community relations program.Coordinates recruitment for Christmas campaigns; contacts participating mall offices; acknowledges on-site Angel Tree sponsors to ensure they are properly recognized and thanked for their service; acknowledges on-site Kettle volunteers / sponsors to ensure they are properly recognized and thanked for their service.Event Coordination Responsibilities (20%)Coordinates, assists, and oversees special events, speaking engagements, the United Way campaign projects, Annual Meeting, volunteer appreciation, and other events as assigned; supports and assists when needed in special event planning.Assists in securing corporate sponsors to underwrite the cost of the Annual Meet.