Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip's cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.
A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage's Top Workplaces USA and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work" for 2023.
About this role:
This is a full-time hybrid position in Tulip's Somerville, MA HQ.
At Tulip, we are investing in the growth of our marketing organization as a way to fuel revenue success. As the Website Operations Manager, you report to the Head of Digital Marketing and Operations to ensure collaboration, communication, visibility and the successful delivery of cross-functional programs. You'll own the website strategy and its implementation applying your strategic thinking, technical knowledge, UX design/content skills, and extensive execution experience to deliver a world-class web experience that evolves to meet the needs of Tulip and our customers.
Key Responsibilities:
Oversee the day-to-day operations of the Tulip website
Create and own the website strategy and OKRs that align with the website roadmap and Tulip's marketing vision
Own the roadmap of website updates/projects which includes scoping of stakeholder requests for developers and prioritizing the roadmap elements
Collaborate with PMM, Creative, Digital Marketing, and web development (Eco), to make sure website goals and objectives are met
Work with design and development to iterate and scale our existing system of reusable components
Conduct regular website audits to meet compliance with industry standards, best practices, and legal requirements
Make sure website content is accurate, up-to-date, and aligned with the Tulip brand
Partner with growth and demand gen teams to A/B test and optimize key signup flows and pages
Maintain the content management system, keeping it up-to-date and organized
Develop a QA process to preserve the accuracy and integrity of published content
Monitor website traffic and performance metrics, identifying areas for improvement
Stay informed about SEO developments, and implement changes in line with best practices and our digital marketing strategy
Collaborate with product library team to facilitate customer adoption / utilization
About You:
2+ years in website management or a similar role at a B2B and/or SaaS company
Thrives in a startup environment working hands-on
Strong attention to detail (you often notice errors that others miss)
Testing and personalization experience (Mutiny is a plus)
Familiar with CMS and digital asset management systems
Experience working with developers
Excellent communication and collaboration skills
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Good understanding of SEO best practices
Knowledge of development, design, security, and maintenance best practices
Ability to analyze website metrics and make data-backed decisions
Key Collaborators:
Marketing, Product & Ecosystem, Engineering
Working At Tulip
We are building a strong, diverse team that values hard work, families, and personal well-being.
Benefits of working with us include:
Direct impact on product and culture
Company equity
Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
Flexible work schedule and unlimited vacation policy
Virtual company events and happy hours
Fitness subsidies
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.
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