Programmatic Associate Director; Senior Campaign Manager

Procter and Gamble
US - Kentucky - Covington
June 17, 2024

Job Location

Cincinnati

The Digital Media Trading Manager is a role with our US In-House Media team, supporting the US business within our North America division and will be responsible for overseeing the implementation of our digital media strategies.
As a US Digital Media Trading Manager, you will be a collaborative and courageous leader whose primary focus will be helping to execute all digital media campaigns for the business, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment.

Lead all executional details of digital media campaigns across programmatic platforms.
Fully understand the category media model and media plans and the role of programmatic campaigns within those.
Learn and contribute to the category's overarching programmatic strategy.
Partner with team to develop and run data-informed strategic programmatic campaigns to deliver on business outcomes.
Set-up, manage and optimize campaigns as per defined category goals and best practices, managing pacing, performance, cost and quality.
Work with category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately.
QA campaigns and flag any issues.
Be responsible for full proof of performance process for programmatic campaigns.
Monitor and manage campaign delivery based on spend and impression goals as well as against key KPIs.
Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
Troubleshoot and own campaign issues through to solution.
Keep regular and detailed optimization notes and campaign insights - identify opportunities for cross-tactic optimization (shifts).
Maintain DSP relationship, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within DSP capabilities.
Understand and implement data strategy for targeting in partnership with the team.
Keep up to date on targeting capabilities and available data.
Understand DMP with focus on how to best set up data and targeting strategies within campaigns.
Work with P&G Analytics & Insights and rest of the media team to develop dashboards and reporting capabilities.
Collaborate on planning, strategy and capabilities with the full media team.
Work with the team on experiments to continuously improve and evolve programmatic approach.
Work with Investments lead to input on deal needs- suppliers, set up and structure of deals.
Be a programmatic expert and thought leader for the team.
Understand latest developments in programmatic from meeting with suppliers, industry news, attending industry events, etc.
Train other team members in various parts of programmatic campaign strategy, management and analytics.
Track all non-working media costs associated with Programmatic campaigns.

Job Qualifications

Bachelor's Degree
3-4 years experiences as a programmatic trader
Experience using The Trade Desk strongly preferred
Prefer experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred
Strong math and analytical skills
Foundational marketing acumen
Advanced computer skills (MS Word, Excel, PowerPoint at minimum)
Ability to learn server-based software and tools
Strong interest in and familiarity with full media planning and activation process
Ability to work both independently and collaboratively
Passion for media and specifically programmatic as a trade

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience.
At P&G compensation decisions are dependent on the facts and circumstances of each case.
Total rewards at P&G include salary + bonus (if applicable) + benefits.
Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment.
We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.
For more information regarding who is eligible for hire at P&G along with other work authorization FAQ's, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000105104

Job Segmentation

Experienced Professionals (Job Segmentation)

Starting Pay / Salary Range

$85,000.00 - $115,000.00 / year

Read the full job description and apply online on the recuiter's web-site

Programmatic Associate Director; Senior Campaign Manager

Programmatic Associate Director; Senior Campaign Manager

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