CA - Ontario - Old Toronto
July 22, 2024
The Brand Ambassador, Louis XIII position is focused on creating key account development across a core group of focused on and off premise accounts in major markets (Ontario, Quebec, British Colombia and Alberta) with a focus on Toronto.The Brand Ambassador, Louis XIII will be responsible for educating, business development for on and off premise accounts, and merchandising the Louis XIII, brand.
The Brand Ambassador will make these brands more visible, talked about and requested as a must-have luxury item among these individuals and their peers.
They will be responsible for increasing the visibility of and desire for the brands with clients who have a flair for conspicuous consumption, connection and/or connoisseurship, including financiers, entrepreneurs, fashionistas, socialites, athletes, musicians, realtors, restaurateurs, and key trade influencers.
Preferred candidates will speak Mandarin, French, and English.
KEY ACCOUNT DEVELOPMENT -Target and develop a core group of key accounts across luxury on and off-premise channels in major markets within the region.Brand Ambassador will ensure availability, enhanced visibility, menu listing, advocacy, and velocity in key accounts in accordance with brand standards and objectives.Work with local PCD, dedicated RC team within distributor and distributor network to achieve fiscal year volume goals.
CLIENT NETWORKING -Use networking ability and connections to infiltrate target client groups to make our brands an essential ritual of a luxury lifestyle.
For example:
for the finance industry, make our brands the de-facto deal closer celebration; for fashion and entertainment, make the brands the de-facto toast after a successful event; for all entertainers/socialites become the drink of choice for reconnecting with friends and for toasting a new relationship, etc.
The ambassador will also identify and leverage current LOUIS XIII aficionados in the newly defined targeted client groups that Project Phoenix identifies.
This networking should take place as sampling and socializing via private clubs, charity events, and/or on-premise accounts that service the targets.
EVENT MANAGEMENT -Create and execute events that will showcase our brands for the target clients.
Events will include intimate dinners or cocktails parties that feature moments and are arranged through clients.
The events may also include activities where our brands can be a part of a cross promotional/cross-marketing opportunity, arranged through business/corporate contacts.
Job Responsibilities:
Trade Engagement -Drive the relationship with our top on/off-premise accounts
Distributor / Field Support -Provide education and sales support for the Distributor and RC dedicated team
Client Engagement -Engage Clients through brand building activations
PR / Digital -At the request of the PR / Brand teams, represent the brands at high visibility eventsandSupport the Canadian and Global digital platforms
Key Accountabilities
Minimum Qualifications:
Click "Apply" and you will be redirected towards the hiring company's application form.
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