JOB DESCRIPTION The Hubspot Marketing Automation Specialist will be responsible for designing, implementing, and managing automated marketing campaigns to drive engagement, nurture leads, and optimize conversion rates.
This role requires a deep understanding of marketing automation platforms with demonstrated capability of Hubspot specialization and expertise, excellent analytical skills, and the ability to collaborate cross-functionally to achieve marketing objectives.
KEY RESPONSIBILITIES:
Develop and execute segmentation and lead scoring strategies to effectively target and personalize communications.
Use our MarTech (HubSpot, NetSuite, and Salesforce) to design, test, and optimize automation workflows and campaigns
Design, implement, and manage automation workflows aligned with business goals
Analyze metrics, provide insights for improving ROI, and ensure accurate MarTech reporting
Work with sales and marketing team to Identify and resolve issues within marketing and sales systems
Understand and leverage marketing analytics for decision-making.
Act as the main point of contact with the HubSpot account manager Evaluate data to optimize strategies and processes.
SKILLS & EXPERIENCE Strong understanding of MarTech SaaS stack, including, HubSpot CRM, Netsuite, Salesforce, and Google Analytics/Tag Manager.
Experience building campaign journey / automation workflows in Hubspot
Experience implementing and configuring complex MarTech systems like CDPs, Customer Engagement Platforms, and CRMs.
Knowledge of digital advertising platforms such as Google, Social Media, Email, Push, and SM
Previous experience in a technical email marketing, CRM, or Marketing Automation role
High degree of initiative and problem-solving skills
Ability to work both autonomously and collaboratively as part of the wider Digital team.
This role is managed by Soprano Design's recruitment team, no agencies please.
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