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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)

Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

  • Think of an industry with which you are familiar. Discuss the major elements of a business model and apply it to the industry chosen. What features in the model appear to be a standard compared to other industries?
  • What are the steps in the process of customers’ needs and wants identified in the chapter as defined by Dorfman?
  • Or: Refer to the section of this chapter entitled “Identifying customers’ wants successfully”. In Dorfman’s framework three steps lead to the identification of customers' need and wants. This process ends on the validation of needs. What would be a further step geared to identify future needs?
  • Read the case about the Market research to determine the potential market for funeral services in Monterrey, Mexico.
    • What objectives would you propose for this study?
    • Methodology suggested?
    • What policies could be derived from the information obtained by the Marketing Research study?

Questions & Answers

what is mutation
Janga Reply
what is a cell
Sifune Reply
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mahase Reply
classification of plants, gymnosperm features.
Linsy Reply
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Linsy
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Eduek Reply
urine is formed in the nephron of the renal medulla in the kidney. It starts from filtration, then selective reabsorption and finally secretion
onuoha Reply
State the evolution relation and relevance between endoplasmic reticulum and cytoskeleton as it relates to cell.
Jeremiah
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Konadu
how is urine formed in human
Rahma
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Diamond
malaria is caused by an insect called mosquito.
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Malaria is cause by female anopheles mosquito
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Malaria is caused by plasmodium Female anopheles mosquitoe is d carrier
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a canal is more needed in a root but a cavity is a bad effect
Commander
what are pathogens
Don Reply
In biology, a pathogen (Greek: πάθος pathos "suffering", "passion" and -γενής -genēs "producer of") in the oldest and broadest sense, is anything that can produce disease. A pathogen may also be referred to as an infectious agent, or simply a germ. The term pathogen came into use in the 1880s.[1][2
Zainab
A virus
Commander
Definition of respiration
Muhsin Reply
respiration is the process in which we breath in oxygen and breath out carbon dioxide
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Commander
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Achiri Reply
in the mouth
EZEKIEL
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stimulates the follicle to release the mature ovum into the oviduct
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endocrine secrete hormone and regulate body process
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Egbodo Reply
Biology is the study of living organisms, divided into many specialized field that cover their morphology, physiology,anatomy, behaviour,origin and distribution.
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Alfreda
Biology is the study of how living organisms live and survive in a specific environment
Sifune
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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