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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editors: Salvador Treviño and Carlos Ruy Martinez (ITESM, Monterrey Campus, Mexico)

Contributors: Carlos Alberto Alanis, Gaspar Rivera, Jorge Echeagaray, Jose de Jesus Montes, Juana Monica Garcia, Ramiro Robles, and Roberto Sanchez

Direccion de Mercadotecnia. Analisis, planeación y control. Philip Kotler, 4ª edicion.

What Do Your Customers Really, Really Want? Sherri Dorfman. ?June 7, 2005

Osterwalder, Alex. “Success = Business Model Design AND Implementation” . June 11, 2006. <(External Link)> .

CEMEX Web site. CEMEX S.A. DE C.V. April 2007. <(External Link)> .

McDonalds Web site. McDonalds Corporation. April 2007. <(External Link)> .

Wikipedia. Business model definition by Osterwalder, Pigneur and Tucci. 2005. <(External Link)> .

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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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