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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.
Editor: James W Bronson (The University of Wisconsin, USA)
Contributors: Kellie Goldfien, Ryan Wolford
Reviewer: William A Drago, (University of Wisconsin, USA)
Competitive intelligence is the systematic collection and analysis of publicly available information about an industry and its competitors. Competitive intelligence permits the firm to: (1) understand the industry’s structure and its potential impact on the firm’s performance, and (2) industry competitors’ relative position in the marketplace. The judicious use of competitive intelligence allows the firm to anticipate competitors’ actions and act to minimize the impact of those actions. Through the use of competitive intelligence the firm will improve its performance in the marketplace.
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