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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editors: Donald J McCubbrey (Daniels College of Business, University of Denver, USA) and Garry Woods (CommerceNext LLC, USA)

Reviewer: Richard A Scudder (Daniels College of Business, University of Denver, USA)

Remember that your Web site should be a dynamic communication tool. Users today are conditioned to use the Web as a where-to-turn resource, where they expect up-to-date news, information and tips related to your product or services. Users will also use the information provide to compare you with others, specifically your competition. For you, it’s also another opportunity where you can promote your services and serve the community. There’s nothing gained by having a Web site that posts dry, out-of-date content. Keep a pulse on what kind of information about your product/services customers are looking for, and how and where they expect to find it. Don’t be too quick to list the areas where you feel you’re strongest—remember to put yourself in your customer’s shoes and ask what they want to ask: “What’s in it for me (WIIFM) to visit this Web site?”

An effective site should:

  • Recognize the needs of all who will use your site, vendors, customers and yes even employees, and direct each to the content that will interest them most.
  • Be easy to access, read and use with well-thought-out content, useful links, e-mail addresses or phone numbers.
  • Provide helpful information on how to keep customers coming back

Make your visitors feel confident about choosing your organization as a provider for the product or services for which they are looking.

Give your customer a positive experience

Knowing what your customer wants to see on your website is only half the challenge. In today’s quick to find, instant gratification environment, your customers not only want to find information on your services and product quickly, the want to share it and have a positive customer experience when the do. A positive experience is one that not only gives your customer their needed information but one, when your customer do contact you via a web chat or internet phone, they have something positive to say afterwards. This gives customers a incredible ability to quickly and easily influence others as well as providing instant feedback into your customers buying patterns and feelings about your site and company.

If you can better understand your customer, their needs and objectives you will better understand how to measure and track the “voice of the customer”. Why? This will foster a better customer relationship and will provide you with two outcomes: (1) having your customer extend your marketing without additional cost and (2) having customer based testimonies on their experiences that will increase your companies’ reputation of the products or services you offer.

Questions & Answers

what is mutation
Janga Reply
what is a cell
Sifune Reply
how is urine form
Sifune
what is antagonism?
mahase Reply
classification of plants, gymnosperm features.
Linsy Reply
what is the features of gymnosperm
Linsy
how many types of solid did we have
Samuel Reply
what is an ionic bond
Samuel
What is Atoms
Daprince Reply
what is fallopian tube
Merolyn
what is bladder
Merolyn
what's bulbourethral gland
Eduek Reply
urine is formed in the nephron of the renal medulla in the kidney. It starts from filtration, then selective reabsorption and finally secretion
onuoha Reply
State the evolution relation and relevance between endoplasmic reticulum and cytoskeleton as it relates to cell.
Jeremiah
what is heart
Konadu Reply
how is urine formed in human
Konadu
how is urine formed in human
Rahma
what is the diference between a cavity and a canal
Pelagie Reply
what is the causative agent of malaria
Diamond
malaria is caused by an insect called mosquito.
Naomi
Malaria is cause by female anopheles mosquito
Isaac
Malaria is caused by plasmodium Female anopheles mosquitoe is d carrier
Olalekan
a canal is more needed in a root but a cavity is a bad effect
Commander
what are pathogens
Don Reply
In biology, a pathogen (Greek: πάθος pathos "suffering", "passion" and -γενής -genēs "producer of") in the oldest and broadest sense, is anything that can produce disease. A pathogen may also be referred to as an infectious agent, or simply a germ. The term pathogen came into use in the 1880s.[1][2
Zainab
A virus
Commander
Definition of respiration
Muhsin Reply
respiration is the process in which we breath in oxygen and breath out carbon dioxide
Achor
how are lungs work
Commander
where does digestion begins
Achiri Reply
in the mouth
EZEKIEL
what are the functions of follicle stimulating harmones?
Rashima Reply
stimulates the follicle to release the mature ovum into the oviduct
Davonte
what are the functions of Endocrine and pituitary gland
Chinaza
endocrine secrete hormone and regulate body process
Achor
while pituitary gland is an example of endocrine system and it's found in the Brain
Achor
what's biology?
Egbodo Reply
Biology is the study of living organisms, divided into many specialized field that cover their morphology, physiology,anatomy, behaviour,origin and distribution.
Lisah
biology is the study of life.
Alfreda
Biology is the study of how living organisms live and survive in a specific environment
Sifune
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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