Product Marketing Specialist

Higher Education Product Marketing Specialist Charleston , West Virginia Apply Now Product Marketers leverage a deep understanding of the market, customers, Pearson products, the competition, and the sales pipeline to inform product development and define go-to-market strategies that enable Pearson to win.
Working across a broad set of internal and external stakeholders - including product management; sales; other marketing teams; and faculty and student customers - Product Marketers take an 'ownership' mindset focused on growing and monetizing Pearson market share.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location.
As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

Minimum full-time salary range is between $110,000 - $115,000
This position is eligible to participate in a sales incentive plan, and information on benefits offered is here.
Key functions of the Product Marketer include:

Capture the voice of the customer and sales to inform product plans, platform roadmaps, pricing & product model strategies, and go-to-market plans
Create product stories, value propositions, positioning, core messaging and sales tools that enable Pearson go-to-market teams to win
Work with the Director of Marketing to inform go-to-market priorities to ensure that go-to-market teams are focused on the markets and products that offer the greatest opportunities for share growth and monetization
Define go-to-market strategy, goals and success metrics focused on gaining and monetizing share in priority markets
Responsibilities
Capture, document, and continuously update market, customer, sales, and competitive insights to inform product plans and go to market strategies that enable Pearson to win
Gather and synthesize data to document insights that:

Inform product plans, platform development roadmaps, and product/platform investment
Inform pricing and product model strategies
Identify market and sales opportunities to grow share
Inform winning product & platform value propositions, positioning and messaging
Keep up with competitive product releases, threats, and opportunities
Engage customers, Product Sales Specialists, and Sales Reps virtually and in the field to capture the voice of the customer and sales
Create product stories, value propositions, positioning, and core messaging for key products and customers that enable Pearson teams to beat the competition
Develop product and platform attributes into product stories, value propositions, and core marketing messages
Create comparative analyses of internal and competitive offerings that differentiate our own products and that demonstrate how our products beat the competition
Develop product value propositions and core messaging specific to key competitors and customer personas
Synthesize market data, customer insight, sales feedback, pipeline opportunity analysis, product release plans, and competitive intelligence to inform go to market priority setting with the Director of Marketing
Contribute to an annual go-to-market prioritization process focused on maximizing our ability to grow and monetize share in the coming year
Reinforce alignment to priorities across product, sales, and marketing teams to ensure go-to-market success
Develop go-to-market plans that define the go-to-market strategy in key markets; are focused on accelerating the sales pipeline; and that establish goals and success metrics
Develop specific plans for go-to-market success focused on how we win
Accounts & pipeline opportunities to target
Competitors to beat
Priority products and features
Establish goals and metrics for the go-to-market plan
Collaborate with Campaigns on the execution of the go-to-market strategy through targeted campaign plans
Create and maintain core sales tools and participate in the execution of sales training in collaboration with Training & Development and Product Sales Specialists
Qualifications
1-3+ years of B2B product marketing experience OR
3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech space
Proven collaboration skills and the ability to lead through influence
Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go to market strategy
High integrity, energy, and a desire to work in a results-oriented, diverse team environment
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine.
We do this by creating vibrant and enriching learning experiences designed for real-life impact.
We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company:
Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education.
Alongside these, we have our corporate divisions:
Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer.
Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging.
We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.
Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work.
People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify.
We want a team that represents a variety of backgrounds, perspectives and skills.
The more inclusive we are, the better our work will be.
All employment decisions are based on qualifications, merit and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law.
We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to:
Diversity, Equity & Inclusion at Pearson.
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