Associate Director Regional Marketing Specialist - Mid-Atlantic

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Read more:
careers.bms.com/working-with-us.Position Summary:
The Regional Marketing Specialist (RMS), role is an Associate Director level position within the US Oncology commercial organization that will focus on commercial Medical Experts (ME) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of promotional programs, and support regional congress activity.
This region includes NJ, DE, PA, OH, MD, DC, VA, WV, KY, TN.Regional Marketer will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Market Access (MAx) in addition to home office-based colleagues in Marketing, Sales, US Market Access (MAx) and Medical as appropriate.Key Responsibilities:
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program executionSupporting the execution of approved Advisory BoardsAssist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project BriefFacilitate, participate in and attend advisory boards, where appropriateRegional and National Physician DiscussionsSupporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materialsEngage with assigned TLs and solicit feedback, as necessaryParticipating and attending Congresses and other industry meetingsConduct 1:
1 meetings with HCPsAttend meeting sessions at the congressCompliant Collaboration with other Field-based and Home Office-based teamsProviding input and support in developing account plans for Sales Speaker Management and EngagementIdentifying and developing HCP Speakers to provide high-quality compliance promotional educationProviding refresher and follow-up training to Speakers on PReP-approved Speaker materialsHosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principlesMonitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities.Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.Assists in the development of Home office Brand Strategy and in the execution of the strategy in the RegionsWorking with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes and the company's Principles of Integrity.Qualifications & Experience:
Minimum 5 years of experience in one of the following:
product marketing, field sales or field medicalMinimum 5 years of experience in Oncology or specialty therapeuticsBachelors Degree or higher preferredMarketing, Sales Management, and / or launch experience strongly preferredExperience with thought leader engagement, ad boards and speaker's bureau strongly preferredProven ability to manage large geographical territoryDemonstrated ability to build productive stakeholder relationships and effectively meet their needsAbility to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goalsStrong business acumen.
Understands market dynamics, business drivers, corporate goals and impact on strategyClinical knowledge and aptitude in complex disease states.
Desire to continuously learn and improve by applying new knowledge and skills on the jobEffective verbal and written communication skills and organizational abilitiesSelf-driven with strong organizing and planning skills.
Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategyAbility to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plansHighly collaborative with the ability to manage multiple projects simultaneouslyWillingness to try innovative, novel compliant ways to deal with work problems and opportunities.Business travel, by air or car, is regularly requiredWillingness to work evenings and select weekends is requiredThe starting compensation for this job is a range from $156,000 plus incentive cash and stock opportunities (based on eligibility).
The starting pay takes into account characteristics of the job, such as required skills and where the job is performed.
Final, individual compensation is decided based on demonstrated experience.
For more on benefits, please visit our BMS Careers site.
Eligibility for specific benefits listed in our careers site may vary based on the job and location.If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway.
You could be one step away from work that will transform your life and career.Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as 'Transforming patients' lives through science ', every BMS employee plays an integral role in work that goes far beyond ordinary.
Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site ProtocolPhysical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles.
Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer.
If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to ***.
Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.BMS cares about your well-being and the well-being of our staff, customers, pa.