This page is optimized for mobile devices, if you would prefer the desktop version just
click here
Company:
Cengage Group
Posted: June 28, 2024
Cengage Group Senior Brand Manager (Remote) Boise , Idaho Apply Now We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning.
We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being.
We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.
We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day.
To learn more, please see ***/about/inclusion-and-diversity/.
Cengage has a powerful story to tell.
Every day, we're helping educators and students be their best.
We need you to help us share that story with the world.
As our Senior Brand Manager , you will report into and support our Vice President of Customer Marketing in driving the Cengage Higher Ed brand strategy.
You'll implement, protect, uphold, and promote our brand to increase brand awareness in the Higher Education market, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty.
What you'll do here:
Brand Strategy Development:
Develop and implement comprehensive brand to achieve business objectives and drive growth
Campaign Execution - support the execution of individual customer segment campaign strategy by ensuring we maintain brand presence and support ongoing initiatives.
Content Strategy - work across customer segments to build a comprehensive content strategy that aligns with Cengage Higher Ed's brand objectives and resonates across customer segments.
Deliver across multiple platforms and channels, including social media, blogs, and third-party channels, ensuring consistency in messaging and brand voice.
Brand Assessment and Analysis - conduct comprehensive assessment of current brand strategy and positioning, identifying weaknesses, missed opportunities and areas for improvement.
Own measurement of overall impact of strategies deployed.
Strategic Planning - Develop short-term and long-term strategies to address immediate opportunities while also laying the foundation for future brand positioning and growth.
Competitive Analysis - Look across Cengage Higher Ed's primary competitors to determine where there is room to increase Cengage Higher Ed's brand awareness and competitive strength.
Build and deploy strategies to meet market demand and customer preferences.
Brand Partnerships - build and maintain relationships with associations and organizations that Cengage Higher Ed will benefit from being aligned with and own strategies for optimizing those relationships.
Skills you'll need here:
8+ years proven experience in relevant roles
Ability to speak 'creative,'tech,' and 'business.'
Relationship builder and customer centric
Experience managing a brand across multiple markets
Creative and analytical in solving problems
Strong written and verbal skills
Strategic in identifying long-term opportunities and trends
Organized and independent - no hand holding required
Good zoom lens between small details and big picture thinking
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer.
We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences.
Or for any other reason.
You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
If you need assistance or an accommodation due to a disability, you may contact us at *** or you may call us at +1 ***.
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.
Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
(***/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position.
Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.
Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$88,600.00 - $141,800.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
•
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning.
We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being.
We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.
We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day.
To learn more, please see ***/about/inclusion-and-diversity/.
Cengage has a powerful story to tell.
Every day, we're helping educators and students be their best.
We need you to help us share that story with the world.
As our Senior Brand Manager , you will report into and support our Vice President of Customer Marketing in driving the Cengage Higher Ed brand strategy.
You'll implement, protect, uphold, and promote our brand to increase brand awareness in the Higher Education market, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty.
What you'll do here:
Brand Strategy Development:
Develop and implement comprehensive brand to achieve business objectives and drive growth
Campaign Execution - support the execution of individual customer segment campaign strategy by ensuring we maintain brand presence and support ongoing initiatives.
Content Strategy - work across customer segments to build a comprehensive content strategy that aligns with Cengage Higher Ed's brand objectives and resonates across customer segments.
Deliver across multiple platforms and channels, including social media, blogs, and third-party channels, ensuring consistency in messaging and brand voice.
Brand Assessment and Analysis - conduct comprehensive assessment of current brand strategy and positioning, identifying weaknesses, missed opportunities and areas for improvement.
Own measurement of overall impact of strategies deployed.
Strategic Planning - Develop short-term and long-term strategies to address immediate opportunities while also laying the foundation for future brand positioning and growth.
Competitive Analysis - Look across Cengage Higher Ed's primary competitors to determine where there is room to increase Cengage Higher Ed's brand awareness and competitive strength.
Build and deploy strategies to meet market demand and customer preferences.
Brand Partnerships - build and maintain relationships with associations and organizations that Cengage Higher Ed will benefit from being aligned with and own strategies for optimizing those relationships.
Skills you'll need here:
8+ years proven experience in relevant roles
Ability to speak 'creative,'tech,' and 'business.'
Relationship builder and customer centric
Experience managing a brand across multiple markets
Creative and analytical in solving problems
Strong written and verbal skills
Strategic in identifying long-term opportunities and trends
Organized and independent - no hand holding required
Good zoom lens between small details and big picture thinking
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer.
We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences.
Or for any other reason.
You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
If you need assistance or an accommodation due to a disability, you may contact us at *** or you may call us at +1 ***.
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide.
Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
(***/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position.
Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.
Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$88,600.00 - $141,800.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
•
Read the full job description and apply online on the recuiter's web-site
Related Job Postings
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Travel Nurse - RN - LD - Labor and Delivery 2242.5 / Week
Company:
BluePipes
Posted: July 1, 2024
GLC on the GO is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2242.5 / Week About GLC on the GO: WE ARE GLC GROUP! • We go that little extra to turn ordinary into
read more...
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Class A CDL Company Driver - 6mo EXP Required - OTR - Reefer
Company:
Decker
Posted: June 30, 2024
CDL A Company Driver - Reefer. Monthly Bonus (Performance-Based) • Up to $.05 cpm per month • Per Diem • $.10 cpm for all Drivers - included in pay rate • Military Pay • Drivers who are currently serving or have served within the past 24 months • <2 years verified service = $.01 cpm pay increase •
read more...
Class A CDL Company Driver - 6mo EXP Required - OTR - Reefer
Company:
Decker
Posted: June 30, 2024
CDL A Company Driver - Reefer. Monthly Bonus (Performance-Based) • Up to $.05 cpm per month • Per Diem • $.10 cpm for all Drivers - included in pay rate • Military Pay • Drivers who are currently serving or have served within the past 24 months • <2 years verified service = $.01 cpm pay increase •
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Travel Nurse - RN - LD - Labor and Delivery 2242.5 / Week
Company:
BluePipes
Posted: July 1, 2024
GLC on the GO is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2242.5 / Week About GLC on the GO: WE ARE GLC GROUP! • We go that little extra to turn ordinary into
read more...
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Experienced Automotive Technician/Mechanic - ASE Certified
Company:
Gee Automotive Companies
Posted: May 24, 2024
Mercedes Benz of Spokane is the only Mercedes Benz dealership located in the wonderful city of Spokane, WA, and the Greater Seattle Area! We are interested in hiring an Automotive Technician to join our team! Spokane is one of the fastest-growing cities in the country due to its low cost of living,
read more...
Travel Nurse - RN - LD - Labor and Delivery 2242.5 / Week
Company:
BluePipes
Posted: July 1, 2024
GLC on the GO is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2242.5 / Week About GLC on the GO: WE ARE GLC GROUP! • We go that little extra to turn ordinary into
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Travel Nurse - RN - ER - Emergency Room 1887.04 / Week
Company:
BluePipes
Posted: June 30, 2024
Lead Health is seeking an experienced Emergency Room Registered Nurse for an exciting Travel Nursing job in Twin Falls, ID. Shift: 3x12 hr nights Start Date: 07/22/2024 Duration: 13 weeks Pay: $1887.04 / Week Join the Traveler Tribe today! We are looking for a RN - Emergency Room for our client in
read more...
Travel CT Technologist 2 062 per week
Company:
Magnet Medical
Posted: July 1, 2024
Magnet Medical is seeking a travel CT Technologist for a travel job in Nampa, Idaho. & Requirements • Specialty: CT Technologist • Discipline: Allied Health Professional • Start Date: 07/21/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, nights • Employment Type: Travel Magnet
read more...
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Travel Nurse - RN - MS - Medical Surgical 1954 / Week
Company:
BluePipes
Posted: June 26, 2024
Meda Health is seeking an experienced Medical Surgical Registered Nurse for an exciting Travel Nursing job in Baker City, OR. Shift: • 3x12 hr nights Start Date: • 07/28/2024 Duration: • 13 weeks Pay: • $1954 / Week About Meda Health: • Meda Health goes beyond travel healthcare staffing and
read more...
Truck Driver Company - 6mo EXP Required - OTR - Reefer
Company:
Decker
Posted: June 30, 2024
CDL A Company Driver - Reefer. Monthly Bonus (Performance-Based) • Up to $.05 cpm per month • Per Diem • $.10 cpm for all Drivers - included in pay rate • Military Pay • Drivers who are currently serving or have served within the past 24 months • <2 years verified service = $.01 cpm pay increase •
read more...
Travel CT Technologist 2 473 per week
Company:
Magnet Medical
Posted: July 1, 2024
Magnet Medical is seeking a travel CT Technologist for a travel job in Boise, Idaho. & Requirements • Specialty: CT Technologist • Discipline: Allied Health Professional • Start Date: 07/28/2024 • Duration: 13 weeks • 40 hours per week • Shift: 10 hours, days • Employment Type: Travel Magnet Medical
read more...
CDL A OTR Lease Purchase Truck Drivers - Avg Annual Earnings of $225k
Company:
Soar Transportation Group
Posted: April 1, 2024
NEW RATE INCREASE • $1.40/PER LOADED MILE PLUS MAJOR FUEL DISCOUNTS PASSED ON TO YOU AVERAGE ANNUAL EARNINGS OF $225,000 2022 - 2025 Freightliners • • NEW LEASE PROGRAM - Payments start at $300/Week plus $.25 per mile! • PAID Dispatched Empty Miles • NO Contractor Admin Fee! • OTR Opportunities •
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Experienced Automotive Technician/Mechanic - ASE Certified
Company:
Gee Automotive Companies
Posted: May 24, 2024
Mercedes Benz of Spokane is the only Mercedes Benz dealership located in the wonderful city of Spokane, WA, and the Greater Seattle Area! We are interested in hiring an Automotive Technician to join our team! Spokane is one of the fastest-growing cities in the country due to its low cost of living,
read more...
Travel Nurse RN - Cardiac Cath Lab - COVID19 2 446 per week
Company:
Stability Healthcare
Posted: July 1, 2024
Stability Healthcare is seeking a travel nurse RN Cardiac Cath Lab for a travel nursing job in Pocatello, Idaho. & Requirements • Specialty: Cardiac Cath Lab • Discipline: RN • Duration: 13 weeks • 40 hours per week • Shift: 10 hours, days • Employment Type: Travel *$600 travel bonus *Day 1 health
read more...
Travel Nurse - RN - ICU - Intensive Care Unit 1887.81 / Week
Company:
BluePipes
Posted: June 28, 2024
Lead Health is seeking an experienced Intensive Care Unit Registered Nurse for an exciting Travel Nursing job in Boise, ID. Shift: 3x12 hr nights Start Date: ASAP Duration: 13 weeks Pay: $1887.81 / Week Join the Traveler Tribe today! We are looking for a RN - Critical Care - ICU for our client in
read more...
Travel Nurse - RN - LD - Labor and Delivery 2374.48 / Week
Company:
BluePipes
Posted: June 7, 2024
Lead Health is seeking an experienced Labor and Delivery Registered Nurse for an exciting Travel Nursing job in Ketchum, ID. Shift: 3x12 hr nights Start Date: 07/15/2024 Duration: 13 weeks Pay: $2374.48 / Week Join the Traveler Tribe today! We are looking for a RN - Labor & Delivery for our client
read more...
Travel Nurse - RN - ER - Emergency Room 1887.04 / Week
Company:
BluePipes
Posted: June 30, 2024
Lead Health is seeking an experienced Emergency Room Registered Nurse for an exciting Travel Nursing job in Twin Falls, ID. Shift: 3x12 hr nights Start Date: 07/22/2024 Duration: 13 weeks Pay: $1887.04 / Week Join the Traveler Tribe today! We are looking for a RN - Emergency Room for our client in
read more...