Digital Content Strategist

An all-encompassing global membership organization, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive.
What You Need To Know

Open your future to incredible career potential.
Work for an industry-leader who invests in their people.
Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success.
We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan.
We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard.
If you're looking to fill your glass with opportunity, come join our FAMILY.

Overview

As a digital content strategist on the product design team, you play a crucial role in developing and implementing strategies to optimize the organization, structure, and delivery of content across various digital platforms.
You will work closely with cross-functional teams to ensure that our content is user-friendly, easily accessible, and meets the needs of target audiences.
This is an exciting opportunity for someone who is passionate about creating meaningful and engaging user experiences.

Primary Responsibilities

Collaborate with stakeholders to define and implement content strategies that align with business objectives
Conduct user research and analysis to gain insights into user needs and behaviors, build a deep understanding of our target audiences
Develop and maintain content models, taxonomies, and metadata frameworks for web e-commerce and mobile apps
Plan, create, and manage high-performing content for our native apps
Create and manage content inventories and audits to find content gaps and opportunities
Collaborate with brand content creators (alcohol brands) to find the right approach to content creation to meet their brand objectives
Guide the creation of our editorial point-of-view, content guidelines and standards, including tone and style
Develop our translations and localization process
Analyze web analytics and user feedback to assess content performance and iterate and improve the digital content strategy
Stay up to date with industry trends and best practices in information architecture and content strategy

Additional Primary Responsibilities

Minimum Qualifications

Bachelor's degree in communications, journalism, design, information science, library science, or a related field
4+ years of experience working as digital content strategist or an information architect at the enterprise level, with portfolio examples
Proficient in content management systems (CMS) and information architecture tools - AEM (Adobe Experience Manager) experience needed
Familiarity with user-centered design principles and UX methodologies
Strong presentation skills and experience sharing content point-of-view and rationale with brand leaders and stakeholders
Attention to detail and a passion for delivering high-quality content
Strong analytical and problem-solving skills
Proficient with applications such as InVision, Sketch, Zeplin and Figma preferred
Familiarity with Scaled Agile delivery and support models preferred
Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint preferred

Physical Demands

Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping
May require occasional lifting/lowering, pushing, carrying, or pulling up to 15lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities, and education of employees.
Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
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