Senior VP QSR Brands

About us:
Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. We have increased system sales in the last five years from less than $50mm to over $1B. Our current portfolio of 27 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, Quesada, La Belle et La Boeuf, and Rôtisseries Benny.
We are passionate about building our franchisee partnerships and providing our guests with a memorable dining experience. Our growth would not be possible without our people's creativity, dedication, and entrepreneurship. We continue to build the team and always look for exceptional candidates to join Foodtastic.
Senior VP, QSR Brands - Role Overview (Montreal, QC or Toronto, ON)
Reporting to the Chief Operating Officer (COO), the Senior VP, QSR Brands will ensure that the Quick Service Restaurant (QSR) brands excel in operations, maximize brand awareness and growth, and maintain a dynamic and exciting presence.
This role demands a strategic visionary with operational prowess, capable of leading QSR brands to new heights while ensuring operational excellence and growth.
The role combines brand management with strategic operational oversight to drive results and shareholder value. Key responsibilities include ensuring consistent execution of brands and operational strategies and integrating new acquisitions to support organic growth.
Responsibilities
Brand & Franchise Management:
Establish strategies to maximize franchisee profitability and drive brand growth.
Maintain and evolve the brand's growth strategy, both organically and through development.
Implement and maintain brand guidelines to ensure a consistent global image.
Ensure franchise compliance with legal agreements and operational manuals.
Maintain strong corporate communications with franchisees and lead regular Franchise Advisory Committee (FAC) meetings.
Operational Excellence:
Lead the dependable implementation and consistent execution of Foodtastic's acquisition and integration strategy.
Upgrade operational systems for excellence and consistency in food and beverage execution and service delivery.
Set and monitor Key Performance Indicators (KPIs) across all operational aspects, ensuring accountability and timely achievement.
Market & Consumer Insights:
Collaborate with marketing teams to build brand awareness, equity and affinity.
Analyze market dynamics, competitor tactics, and consumer behavior to create craveable products and maintain a competitive supply chain.
Respect Ad Fund Budget and set clear advertising objectives to ensure consistent branding across all campaigns and markets.
Leadership & Team Development:
Serve as a strategic partner to the COO and a collaborative advisor to the Leadership Team.
Manage and coach Brands Leaders on operational, development and supply chain matters.
Develop and uphold a strong Foodtastic Franchisee support team.
Experience, Skills & Competencies
Education & Experience:
Bachelor's degree or equivalent in Hospitalities or Food Industry.
Minimum of 7 years' experience in the hospitality and food industry, with proven operations leadership.
Experience in leading multiple consumer-facing brands, preferably in restaurant or franchise operations.
Technical Skills:
Strategic thinker with experience developing (and executing) multi-year brand strategies.
Ability to produce innovative and original ideas in response to customer trends and wishes.
Proficiency in technology integration and data analytics for operational decision-making.
Innovative and progressive, with a keen understanding of emerging industry and market trends.
Leadership Qualities:
Lead by example with a hands-on approach.
Drive for results with a focus on continual improvements and high-quality execution.
Demonstrate resilience, adaptability, and an ownership mindset.
Foster a culture of trust, empowerment, and entrepreneurial spirit within the organization.
Demonstrated ethical leadership
Culture Fit & Impact:
Thrives in and promotes a culture of trust and empowerment.
Comfortable with ambiguity and, with a curiosity to try new things.
Driven with the confidence to take action, prioritize efforts, and deliver results.
Possesses the energy and determination to succeed in a fast-paced environment.
Communications & Working Relationships:
Direct and compelling communicator with exceptional influencing and relationship-building skills.
Collaborates with internal departments such as Training, Operations, Supply Chain, and Finance.
Engages with external stakeholders including franchisees and vendors.
Outstanding verbal and written communication skills.
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