SEM Manager

Does driving growth at one of Canada's fastest growing startups excite you?
Then Jobber might be the place for you! We're looking for a SEM Manager to be part of our Demand Generation team.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn't like it used to be-the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That's why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada's Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail's Canada's Top Growing Companies list, and Deloitte Canada's Technology Fast 50, Enterprise Fast 15, and Technology Fast 500 lists. With an Executive team that has over thirty years of industry experience of leading the way, we've come a long way from our first customer in 2011-but we've just scratched the surface of what we want to accomplish for our customers .

The team:

As part of the Marketing Department, the Demand Generation team works together to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels. As a valued member of the Demand Gen. team, you'll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

The role:

Reporting to the Head of Performance Marketing, the SEM Manager will manage a variety of cross-functional marketing campaigns to drive Jobber's success through increased awareness and demand generation. As we have seen success in integrated paid and organic marketing campaigns, this individual would partner with other marketing teams to use paid channels as a force multiplier. For example, you'll help amplify GTM initiatives, acquire event registrants, and boost the reach of Jobber's influencer and ambassador communities . We're looking for someone who isn't afraid to peel back the layers of the onion to get results and find answers. If you're used to testing, exploring, and iterating your way to results, we want to hear from you!

The Performance Marketing Manager 's responsibilities:

Identify new campaigns, strategies, and channel opportunities to test with the goal of acquiring new customers

Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns

Work closely with key stakeholders including the Analytics and Creative teams to execute coordinated strategic campaigns

Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)

Monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.

Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights

Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance

Identify and troubleshoot any data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics

Support and manage communications with external partners and vendors

To be successful, the following are required:

5+ years experience in digital marketing or performance marketing

Knowledge of online advertising campaign setup, optimization, and account management

Experience with media buying on advertising platforms (e.g. Facebook, Google Ads, Microsoft Ads, etc.)

Experience with analytical tools (e.g. Google Analytics, Amplitude, Adobe Analytics)

Experience with setting up pixels and conversion events

Ability to initiate, develop and maintain relationships with advertising partners

Ability to project manage, multitask, and prioritize

Be willing to take direction and be a team player, but also exhibit initiative when working independently

Adapt quickly to continually optimize efforts based on data-driven metrics and ever-developing tech

Aptitude to work outside of your comfort zone and get things done quickly

Organized and detail-oriented with great attention to accuracy

Proficient in Excel or Google Sheets, and Powerpoint, Keynote, or Google Slides to summarize and visualize concepts

Ability to troubleshoot data issues

Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences

Bonus points for experience working for a tech start-up or scale-up, especially in SaaS
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