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Trade Marketing Manager

Company: NOW Health Group Canada Puresource Natural Products Distributor

Location: CA - Ontario - Courtice

Category: Marketing

Posted: July 7, 2024

NOW Health Group Canada/Puresource Natural Products Distributor The Trade Marketing Manager will support the creation and execution of annual Puresource marketing strategies and tactical plans for the Puresource Distributor business as well as key Brands. This role will support marketing activities for exclusive 3rd party brands, focusing on developing, implementing and maintaining strategies to deliver results against set KPIs, identifying key product/brand launches, industry awareness, developing collaborative and influential relationships with brands and internal stakeholders.
Duties and Responsibilities:
Puresource Support
• Lead the development, creation & maintenance of key Puresource communication pieces (professional PPTs, brochures, digital assets, etc.)
• Assist Marketing Manager with Trade shows ( vendor relationships, booth creation, etc.). Attend key trade shows
• Key liaison with brokers/vendors for value added productive partnerships
• Lead the end-to-end onboarding process of exclusive new Brands, including initial analysis and qualification
• Strong analytical skills to identify trends and challenges, ensure strategies align with market dynamics, and to report back to the organization on findings
Develop a deep understanding of exclusive 3rd party brands & partners
Key lead & liaison to support the day-to-day activities of the vendors listed in your assigned portfolio, including but not limited to:
Creation & execution of annual marketing plans & tactics.
Assisting with new line/product listings processes for exclusive brands
Proactively source seasonal listings and pre-book opportunities
Help Coordinate & lead trade show deal activities & trade show floor activities.
Lead market activities to support key brands, including advertising, promotions, digital, social and traditional marketing tactics to achieve Brand objectives
Budget management for exclusive Brands
Partner with sales & marketing teams to seamlessly & fluidly drive engagement opportunities of the Brands
Overall, drive mutually successful brand partnerships
Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory
Oversee monthly/quarterly reports to our priority vendor partners and sales leads.
Work with Key Brands, purchasing & sales departments on the annual promotional, price & new product launch planning calendars for priority 3rd Party Brands
Recognize our role in helping Brands and our retailer partners be successful
Required qualifications, education, experience, training, skills, background, and certifications:
Bachelor's Degree in Marketing, Business or related field
3-5 years of relevant industry experience in a related role (Consumer Packaged Goods preferred)
Experience in the nutritional field is an asset
Exceptional Communication skills, verbal and written; Strong relationship building skills
Extremely Well organized - exceptional project management skills - Ability to manage multiple projects and achieve deadlines
Strong attention to detail - on all areas of a project
Expert in mining data, reporting these data and recommendations in easily digestible formats
Creative thinker
MS Office applications - exceptional use of Excel and PPT
Ability to travel to other facilities and work off hours and weekends, when special circumstances arise.
Valid passport as travel outside of Canada will be required occasionally
Valid driver's license and vehicle
Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.
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About NOW Health Group Canada/Puresource Natural Products Distributor NOW Health Group Canada/Puresource Natural Products Distributor in Guelph, Ontario, Canada
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