Marketing Programs Manager - hybrid work

Rewind has moved to a hybrid model of work with our employees working from an office on Tuesdays and Wednesdays.
Our office location in Ottawa is 333 Preston Street.Rewind is a service that protects the critical data that powers businesses of all sizes.
Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify.
We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50).
We invite you to read our startup story to learn where we came from and where we're going.Read about our mission, story and values here.To find out more about our perks, click here.Some of our Blogs might help you get a better understanding of what we do here.
You can find them all here.Rewind CultureAt Rewind, we believe in the power of our team.
We are a group of passionate performance-driven individuals who put teamwork at the forefront of everything we do.
We strive to exceed expectations, driving innovation and solutions that propel our customers and ourselves forward.
Our dedication to understanding and solving the challenges our customers face drives everything we do.We believe that fulfillment, both inside and outside of work, is critical to our team's happiness and productivity.
We cultivate a positive, inclusive, and engaging work environment where laughter and joy are woven into the fabric of our day to day activities. Rewind is looking for an experienced and passionate Marketing Programs Manager who will help to build and execute Growth and Partner marketing programs targeting our key audiences.
You will be working collaboratively across Marketing, Sales, Partnerships and Operations, being responsible for executing prospect-focused integrated marketing campaigns to build brand awareness, generate leads, and create and accelerate pipeline for revenue return.You will also develop partner marketing plans, in close collaboration with the Partnerships team, to build our global partner network, engage and foster existing relationships, and lead co-marketing partner programs end-to-end.
Key responsibilities:
Driving ideation, strategy and execution of integrated multi-channel marketing campaigns targeted to prospects and partners Leading the development of account-based marketing (ABM) programs at the 1:
1 and 1:
few levelCollaborating with our Performance Marketing team to design and launch digital advertising programs across LinkedIn paid social, Google SEM, YouTube, Meta, 3rd party digital advertising, and more Managing and coordinating content syndication investments targeting prospects Managing and executing global in-person and virtual industry events, webinars and 3rd party sponsorships Developing scalable co-marketing programs, content and engagement strategies to serve common objectives with Partners and activating their networks and contacts.Working closely with the Partnerships team to ensure partners are active and engaged.
Developing and enhancing partner-facing enablement materials to aid with onboarding, training, and educationManaging campaign budgets, timelines, resources, processes and technologies Setting and measuring program performance, and leverage data-driven insights to inform decision-making Working closely with Content and Product Marketing teams to identify and drive the creation of assets to support demand generation initiatives Partnering with Operations to develop data-driven, actionable analysis to measure program performance against our funnel Conducting cross-functional retroactive reviews of campaigns, and outline opportunities for optimization and improvement Qualifications:
We are looking for candidates that have at least 5 years of Marketing and ABM experience in B2B SaaS organizations targeting prospects and/or partners, with 3+ years of digital advertising experience with a strong understanding of industry best practices and channels to inform programs in collaboration with Performance Marketing.You also have:
Hands-on knowledge of best practices in B2B marketing and a proven track record of implementing integrated marketing campaigns with successful results An interest and experience with overseeing and executing in-person and online events Knowledge and experience with lead management processes, marketing automation tools and CRM systems (e.g., Hubspot and Salesforce) Ability to multi-task and prioritize in a fast-paced and dynamic work environment Bachelor's degree in Marketing, Business, Communications, or a related field.
MBA or relevant certifications are a plus.
You are:
A strong communicator and problem solver who is focused on building meaningful and impactful marketing programs An innovator willing to test creative new approaches and an analytical mind comfortable working with data to drive meaningful actionAn intrinsically motivated individual and a great team player who takes accountability and ownership Additional informationWe strongly encourage candidates of all different backgrounds and identities to apply.
Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.
Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.Our package includes:
employee stock optionshealth benefits3 weeks vacation7 life leave days2 Level Up days for professional development1 volunteer daySummer hours (off every other Friday from June - September) and office closed during the holiday break in December4 week sabbatical after 4 years with uspaid parental leave$5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)$1000/year wellness/home office allowance