[Full Time] Marketing Manager at MedMe Health (United States) | BEAMSTART Jobs
Marketing Manager
MedMe Health United States
Date Posted
31 May, 2023
Work Location
Toronto, Canada, United States
Salary Offered
$60000 - $80000 yearly
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
Yes
Vacancies
1 available
Are you passionate about leveraging technology to transform healthcare? Do you want to be part of a team that's modernizing the pharmacy industry and making a lasting impact on pharmacists and patients? If yes, then we have an exciting opportunity for you.
Co-founders Purya, Nick & Rui built MedMe together after identifying identified a critical problem in the pharmacy industry:
existing software was built over 20 years ago, and pharmacies were still relying heavily on manual and arduous workflows.
Purya was a health data scientist, Nick a product engineer for the Tesla Roadster, and Rui is a Pharmacist.
Our company is committed to transforming the healthcare industry by providing innovative software solutions to pharmacies.
By listening carefully to our customers, we design and build software solutions that meet their unique needs and enable them to provide proactive, sustainable, and holistic care to the patients in their communities.
As our Marketing Manager, you will play a crucial role in communicating our brand, product positioning, and value proposition to customers.
In this role, you will have the opportunity to help shape our marketing strategy, and value propositions, and work closely with our team to identify key customer pain points and translate them into compelling marketing campaigns.
Your contributions will play a critical role in driving customer acquisition, retention, and revenue growth, as well as helping to improve the overall customer experience.
In this role, you will work closely with our team to translate key customer pain points into compelling marketing campaigns and messages.
You will be responsible for executing a growth marketing approach that incorporates product, content, and brand marketing initiatives with support from the greater MedMe team.
The successful candidate will report to our Customer Experience Manager, and work closely with the Customer Success Team, Product Managers, and Sales to drive customer acquisition, retention, and revenue growth for our company.
If you're interested in shaping the future of healthcare and making an impact on millions of people coast-to-coast, we encourage you to apply.
Our mission
MedMe is building the operating system to transform pharmacies into community health hubs.
Pharmacies are increasingly doing more than just selling drugs, offering services like vaccinations, prescribing meds, and blood tests.
MedMe Health builds software that helps schedule, document, and manage these services at scale.
Our clients include the two largest pharmacy chains in Canada, servicing coast-to-coast in 3500+ pharmacies across 10 provinces, serving millions of patients.
Who You'll Be Working With
Hello, I'm Kaiya , the Customer Experience Manager at MedMe.
With over 4 years of experience in developing and managing Customer Success departments and sales pipelines in SaaS companies, as well as more than 10+ in sales and service, I am passionate about using innovative processes and technology to enhance the customer experience.
In my role, I support all company CX, and I manage the Customer Success Team, a dedicated group of leaders who are driven to exceed customer expectations and ensure satisfaction throughout the customer journey.
As the CXM at MedMe, I am excited to find a talented and passionate individual to join our team in the marketing role.
The opportunity
We are looking for a Marketing Manager to help us develop and execute marketing strategies that drive customer acquisition, retention, and revenue growth.
Reporting to the Customer Experience Manager, the Marketing Manager will work closely with cross-functional teams to understand our product offerings and identify marketing opportunities that align with our overall business strategy.
Note:
This role has the potential to grow into a Marketing Lead position as the company scales.
Responsibilities:
- Develop and execute marketing plans and campaigns across a range of channels, including email, social media, webinars, events, and other relevant marketing channels.
- Manage and optimize MedMe's website, including SEO, to ensure it is effective in attracting and retaining visitors, driving engagement, and generating leads.
- Conduct market research and analyze data to identify market trends, consumer behaviour, and competitor activity to inform strategic decision-making and improve marketing performance.
- Create and manage marketing content, including blog posts, case studies, testimonials and other marketing collateral.
- Collaborate with cross-functional teams to create sales enablement materials, such as sales decks and product demos, that align with our marketing strategy and drive customer acquisition and retention.
- Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.
- Stay up-to-date with industry trends, best practices, competitive analysis, and emerging technologies to continually improve MedMe's marketing performance.
- Lead marketing strategy and initiatives, and provide feedback to help them grow and develop in their roles.
- Work with cross-functional teams and leadership to define the overall marketing strategy, priorities, and ROI for the company.
What you bring to the table
- You thrive in fast-paced and dynamic start-up environments
- Love to have ownership of the end-to-end marketing processes and work independently on a small team where you will have a lot of impact
- You can comfortably multitask, prioritize, and work under pressure to maintain tight deadlines
- You possess strong verbal and written communication by being able to maintain professionalism while being compassionate with a customer-first mindset
- You care deeply about attention to detail, solving problems and delivering impact
- You are a self-driven attitude and willingness to take on new projects
- You are tech-savvy and excited to dive into learning new platforms
Qualifications:
- Please provide a portfolio of relevant work that demonstrates your experience.
- Experience in a marketing role, preferably in a B2B SaaS or technology company.
- Excellent written and verbal communication skills.
- Strong analytical skills and experience using data to inform marketing decisions.
- Experience with email marketing, social media, and product marketing.
- Familiarity with SEO best practices and website management.
- Experience with marketing automation tools and CRM systems, such as Hubspot.
- Ability to work independently and in a team environment, with strong collaboration and project management skills.
- Experience with graphic design tools is a plus.
- Experience in pharmacy.