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Company:
Forte Group
Posted: June 27, 2024
Are you an eCommerce marketing specialist who's ready to take on the next challenge and apply your skills in a bigger, more impactful way?
Forte Series is a men's personal care brand launched by Alex Costa, one of social media's biggest men's grooming and lifestyle influencers.
We're looking for a process-driven, analytical eCommerce marketing manager to take ownership of our middle and bottom funnel marketing channels and functions.
*Please attach your cover letter to your application; without it, your application will not be reviewed*
Responsibilities:
- Establish and manage a seasonal promotions calendar
- Establish and manage an ongoing email marketing function
- Organize and deploy product launch campaigns for our exciting upcoming SKUs
- Implement and manage a CRO function to consistently improve the funnel conversion rate
- Implement and manage a middle and bottom-funnel paid media strategy to capture branded demand for existing products
- The interface between operations, design, social media, and managing partners to ensure marketing campaigns are executed with discipline
- Work with eCom director closely to uncover and implement new best practices for brand growth
What's in it for you:
- Put your existing eCommerce skills into practice in a bigger, more impactful way
- Nearly complete ownership and autonomy of the marketing functions
- Opportunity to build and manage your own team of agency partners and contractors
- Gain in-depth, tactical experience in the fast-growing eCommerce sector
- Learn directly from experienced eCommerce practitioners
Requirements:
- At least 1 year of experience in the eCommerce environment
- Working understanding of major middle and bottom funnel marketing functions (email automation, product launch campaigns, landing page structure, SMS marketing, on-site CRO, etc.)
- Some direct response and branding copywriting experience
- Working understanding of advertising across major media buying platforms (Meta, Google, TikTok)
- Working understanding of attribution and analytics for eCommerce
- Experience working with agencies and contractors within the Marketing context
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Read the full job description and apply online on the recuiter's web-site
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