Ecommerce Marketing Manager

Are you an eCommerce marketing specialist who's ready to take on the next challenge and apply your skills in a bigger, more impactful way?

Forte Series is a men's personal care brand launched by Alex Costa, one of social media's biggest men's grooming and lifestyle influencers.

We're looking for a process-driven, analytical eCommerce marketing manager to take ownership of our middle, and bottom funnel marketing channels and functions.

What's in it for you:

As a part of a small, agile team, you will be able to take ownership of your initiatives and make autonomous daily decisions. You will have the opportunity to put your existing eCommerce skills into practice in a bigger, more impactful way

• Nearly-complete ownership and autonomy of the marketing functions
• Opportunity to build and manage your own team of agency partners and contractors
• Gain in-depth, tactical experience of fast-growing eCommerce sector
• Learn directly from experienced eCommerce practitioners
• Hybrid remote / office working environment
• Moderate working hours flexibility

Responsibilities:

• Establish and manage a seasonal promotions calendar
• Establish and manage an ongoing email marketing function
• Organize and deploy product launch campaigns for our exciting upcoming SKUs
• Implement and manage a CRO function to consistently improve funnel conversion rate
• Implement and manage a middle and bottom funnel paid media strategy to capture branded demand for existing products
• Interface between operations, design, social media and managing partners to ensure marketing campaigns are executed with discipline
• Work with eCom director closely to uncover and implement new best practices for brand growth

Requirements:

• D2C / Shopify experience a must
• At least 1 year experience in the eCommerce environment
• Working understanding of major middle and bottom funnel marketing functions (email automation, product launch campaigns, landing page structure, SMS marketing, on site CRO, etc.)
• Some direct response and branding copywriting experience
• Working understanding of advertising across major media buying platforms (Meta, Google, TikTok)
• Working understanding of attribution and analytics for eCommerce
• Experience working with agencies and contractors within the Marketing context

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Forte Group in Edmonton, Alberta, Canada

Forte Group in Edmonton, Alberta, Canada

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